3D Digital Advertising Could Be Set To Redefine the $60 Billion Digital Ad Industry
NEW YORK, NY / ACCESSWIRE / May 25, 2016 / Innovations in technology have produced some of the biggest companies across the globe in the last 10 years and few would argue that the pace of growth is slowing anytime soon. Companies like Everi Holdings Inc. (EVRI), which “‘provides video and mechanical reel gaming content and technology solutions, integrated gaming payments solutions and compliance and efficiency software” [1] and xG Technology, Inc. (XGTI) which “enables always-available, always-connected and always-secure voice, broadband data and video communications” [2] have recently captured the attention of investors in the tech space. There is increasing evidence that the next wave of investor profits will come from niche sectors within the tech industry.
Augmented reality and virtual reality are leading the future of advertising technology but it’s the rapid deployment of 3D digital advertising that shows the biggest near term and long-term promise. Provision Holding, Inc. (PVHO) is one of the innovative players in the 3D digital space and the company has a line of three-dimensional (3D) holographic interactive video displays deployed primarily across advertising and product merchandising markets.
So far the company’s 3D Savings Center kiosks have been deployed across seven cities, including New York, Los Angeles, Philadelphia and most recently, Nashville Tennessee [3]. Provision Holding has kiosks on display across a variety of display locations, including a museum and several Rite Aid (RAD) stores via an agreement signed with Ohio based partner PharMark, Inc. [4] that began delivery of local and regional advertising for the company’s 3D kiosks.
In recent weeks Provision Holding has increased the pace of installations and deployment of new hardware. In response to growing demand from retailers, PVHO developed and launched a 66-inch tall 3D Savings Center platform [5]. The new model contains the company’s patented and award-winning 17-inch 3D holographic display as well as the company’s standard 2D interactive touch screen that provides consumers access.
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Provision Holdings recently announced that it will be collaborating with Medline Industries, Inc [6]. on a national advertising and promotional campaign. Medline’s CURAD® brand will be on display via the company’s extensive network of 3D kiosks. Most recently the company was featured in an article published by Advantech Co., Ltd. The story “Glasses Free 3D Holography for Immersive Advertising” covered Provision Holding’s 3D Holographic product platform [7].
The pace and scale of installations puts Provision Holding to achieve its stated ambition of 1,000 kiosks across an extensive market by the end of 2016. The company is also raising its profile amongst investors which bodes well for its growth potential. With total spending last year in the digital sector reaching $59.6B [8], it’s not hard to see how companies like PVHO are positioned to dominate the investing conversation as the shift in spending moves closer into 3D digital.
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Disclosure: Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. We accept no liability for any losses arising from an investor’s reliance on or use of this report. This report is for information purposes only, and is neither a solicitation to buy nor an offer to sell securities. InvestmentResearchReport.com has been compensated $45,000 by a 3rd party, Excelsior Global Advisors for our coverage of PVHO – this contract has expired. InvestmentResearchReport.com has been compensated an additional $19,125 by a 3rd party, DF Media for our coverage of PVHO. Owners and operators of InvestmentResearchReport.com hold no positions in any of the stocks mentioned in this release as of 05/25/2016. Certain information included herein is forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. Such forward-looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. Please visit the Investment Research Report website for complete risks and disclosures.
[1] http://finance.yahoo.com/news/everi-reports-2016-first-quarter-200500496.html
[2] http://finance.yahoo.com/news/xg-technology-inc-announces-closing-210000060.html
[3] http://finance.yahoo.com/news/provision-interactive-installs-3d-holographic-123000179.html
[4] https://globenewswire.com/news-release/2015/05/13/735552/10134051/en/Provision-s-Partner-PharMark-Delivers-Advertising-Sales.html
[5] http://finance.yahoo.com/news/provision-interactive-announces-3d-savings-113000777.html
[6] http://finance.yahoo.com/news/curad-signs-provision-promote-standard-113000481.html
[7] http://finance.yahoo.com/news/advantech-publishes-application-story-provision-113000179.html
[8] http://adage.com/article/digital/iab-digital-advertising-generated-60-billion-2016/303650/
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