Thermalabs Looking to Double Its Product Range by January 2017

Cosmetics firm Thermalabs has revealed plans to double its products in 2016.

Tel Aviv, Israel – March 23, 2016 /MarketersMedia/ —

Thermalabs, a leading cosmetics firm that’s widely known for its top quality self-tanning lotions, has revealed plans to double its products available in the market by the end of the year. This is an ambitious move for the New York-based company. In the last few months, Thermalabs has been taking major steps towards promoting growth. It recently increased its research budget allocation and announced that it’d be spending more on marketing-related activities.

So far, Thermalabs has furnished the cosmetics market with at least a dozen different products, most of which are bestsellers in their respective categories. This is a major achievement especially for a company that’s slightly over two years old. Thermalabs immense success can be attributed to the quality of its formulations, and a sound marketing strategy that the firm has used to endear its releases to a global audience.

Despite being based in the U.S., Thermalabs is a truly global company. The firm operates a number of production factories in other parts of the world, with the main one being in Israel. Its research team is also made up of high-flying skin care researchers from different parts of the world. Thermalabs initial launch, the Original Self Tanner, has played a great role towards realizing the company that is today. Thermalabs used a combination of top-notch, rare ingredients to formulate their pilot products. They also leveraged an aggressive marketing strategy that saw the product sell over a thousand units barely 24 hours post-launch. This helped drive immense traffic to the company’s new website and attracted the media attention that they needed to reach a global audience. The success of the company’s first-ever cosmetic product helped it attain up to 50, 000 customers by the end of their first year in business, and set the stage for the success of Thermalabs future launches.

Thermalabs success regimen has been a common issue of debate in the skincare industry. Company loyalists and renowned critics, however, tend to agree that the firm’s obsession with quality has been its biggest advantage over the competition. In the skincare industry, users are concerned about using products that are made up of harmful ingredients and chemicals. By focusing on the ‘organic’ and ‘natural’ regimen, and openly demonstrating the quality of their products, Thermalabs has been able to endear tens of thousands of users.

Mr. Alex Howard, the company’s marketing co-coordinator, said, “We are glad to announce a new action plan that helps us double our product offering by January 1st, 2017. This new move is informed by our current growth rate and our increased production capacity. So far this year, Thermalabs has been able to launch at least three products. We recently revealed our Tent World brand that will oversee the production and distribution of a variety of tents designed for multi-purpose use. Our Supremasea sub-brand is also finalizing work on a number of future products. Evidently, we’ll be able to reach our goal and produce double the count by the end of the year. Thank you for being part of our community.”

For more information about us, please visit http://www.thermalabs.com

Contact Info:
Name: Hanna Tiram
Organization: Thermalabs

Video URL: https://www.youtube.com/watch?v=vYHl45Cymuw

Source: http://marketersmedia.com/thermalabs-looking-to-double-its-product-range-by-january-2017/107834

Release ID: 107834