Mezzi Plans 25 Pop-Up Shops

VANCOUVER, BC / ACCESSWIRE / May 24, 2016 / Mezzi Holdings Inc. (“MEZZI”, “MEZZI BRAND GROUP” or the “Company”) (TSX-V: MZI, FRA: 0MZ) is pleased to announce that its summer MEZZI capsule collection is nearing launch and will feature availability of all-new styles in several new colourways.

As part of this launch, MEZZI plans this summer (June through August) to partner with 18 different retailers and boutiques to host 25 in-store pop-up shops in 20 North American cities. Named the #ShowAndTech Summer Tour, and based upon the success of previous events, the pop-up shop strategy is being aggressively expanded to allow more customers the ability to see and experience MEZZI’s unique products in-person.

Approximately half of the participating retailers are new to the brand and are not current stockists, representing great potential growth to the number of retail stockists carrying MEZZI.

“With the additions of new integrated tech, including the wireless speaker, in-bag light and call/message notifications we truly have the most sophisticated line of handbags on the market today. We’re on the leading edge of a completely new accessory category that didn’t really exist 24 months ago. These in-store pop-ups represent the fastest go-to-market strategy for us, in terms of product sales and revenue growth,” Keir Reynolds, CEO, commented.

About MEZZI BRAND GROUP

MEZZI Brand Group is a Vancouver-based consumer accessory brand management company. We believe that great brands are built one great product and one valued customer at a time. We have gathered a group of young talented experts ranging from accessory design, product development, marketing, branding, e-commerce, digital media and PR to build and scale our millennial-customer focused brands. A well-defined, strategic philosophy and clear mission statement promotes and protects MEZZI Brand Group’s most valuable assets – our brands – MEZZI Smart Luxury, Capital Eyewear and MLine Cases.

For further information, please contact:

Mr. Keir Reynolds
CEO
Tel: (778) 998-9242
Email:
keir@mezzi.com

ON
BEHALF OF THE BOARD

Keir Reynolds
Chief Executive Officer

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statement or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not assume any obligation to update any forward-looking statements, except as required by applicable laws.

SOURCE: Mezzi Holdings Inc.

ReleaseID: 440339