New Music Platform Apalaa Readies For Launch As Successful Beta Draws To A Close
Focusing on the real needs of fans and independent artists, innovative service will make it easier to discover new music or build up a global following, Apalaa reports
OXFORD, Ohio – May 29, 2016 /MarketersMedia/ —
The Internet will soon have a much-needed new kind of music platform, as Apalaa winds up a successful, invitation-only beta period and gets ready to launch. Founded upon the drive to connect independent artist to users in more social, personal, and demographically informed ways, the new platform will open to the public in the coming weeks. Those interested can sign up now at Apalaa.com to be notified when the site opens, and inquiries from any independent artist looking to promote and distribute music through the service are now being solicited.
“We’re happy to announce that Apalaa is just about ready to open to everyone, and we couldn’t be more excited,” Apalaa representative said, “Like so many other music lovers, we’ve grown tired of the usual big-business approach to music promotion and discovery. We created Apalaa to serve as the definitive one stop for music and to make it easy for anyone to discover something new and exciting with every visit. The response to our beta has been incredibly satisfying, and we think Apalaa is going to prove in short order to be just what music fans and artists have been looking for.”
Even while many in the traditional reaches of the music industry bemoan declining revenues and steadily lessening relevance, digital music is flourishing. Consumers in a number of the richest and most dynamic markets, including the United States, now consistently spend far more on downloads and digital subscription services than on music delivered through physical media.
What some have discovered, though, is that the democratizing promise implicit in many digital developments has not been very well realized in the sphere of music. Instead of finding themselves naturally connecting to artists whose output most closely matches their tastes and desires, listeners often feel shuttled toward whichever high-profile offering the suits behind the scene have settled on promoting at the moment.
Apalaa was created to offer a new and radically more satisfying alternative. Designed from the ground up serve the needs of music lovers and the independent artists who drive so much of what is worthwhile in the industry, the new platform upends the status quo with one decisive stroke. With a deep focus on personalization, community, and making lesser-known artists just as easy to connect with as the most popular, Apalaa has already registered as a resounding success among early testers.
For listeners, Apalaa leverages the power of community to ensure that rewarding new discoveries await with every visit, replacing stiff, crude tools like simple search with granular, peer-driven recommendations and buzz. For artists, Apalaa does away with the usual boundaries, allowing for global growth for independents of any stature, along with an exceptionally rewarding streaming royalty structure.
With the long-awaited launch of the service almost here, those interested in being the first to know can sign up now at Apalaa.com. Artists are also encouraged to get in touch soon to arrange to distribute their own music through the new platform.
About Apalaa:
Rethinking promotion in ways that better serve listeners and artists alike, Apalaa makes it simple to discover new music or build a growing, global audience without limits.
For more information about us, please visit http://www.apalaa.com
Contact Info:
Name: Apalaa
Organization: Apalaa
Phone: 513-630-8447
Release ID: 117166
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