Electronic Retailing Association 2016 D2C Convention Announces Giant Spoon’s Mikael Greenlief as Keynote Speaker

Greenlief, From Top Strategy and Award Winning Marketing Innovation Agency, To Share How to Engage Consumers through Personalizing Their Digital Experiences

WASHINGTON, DC / ACCESSWIRE / June 29, 2016 / The Electronic Retailing Association (www.retailing.org) has named noted digital creative marketing executive Mikael Greenlief as keynote speaker for ERA D2C Convention, taking place September 13-15 at the Wynn Hotel in Las Vegas.

Director of strategy for leading strategy and marketing innovation agency Giant Spoon, Greenlief will deliver his keynote presentation on Wednesday, September 15 under the title: Connected Storytelling – Leveraging Digital and Data to Move Beyond Powering Ads.

Recognized as an agency immersed in strategy and ideas through the lens of culture, Giant Spoon has been twice honored as MediaPost’s “Creative Agency of the Year” for 2014 and 2015, and is a recent Cannes Grand Prix and Gold Lion award winner for its work with GE.

As part of the keynote luncheon, Greenlief will explore how marketers and brands can look beyond data to drive performance and response by highlighting ways to create deeper engagement with their audience. Greenlief’s keynote will reveal the keys necessary to deliver context, value, meaning, and affinity through the power of personalized moments and connection.

“We are extremely pleased to announce Mikael Greenlief of Giant Spoon as keynote speaker for D2C 2016. Attendees will walk away with a better understanding of how a truly connected world completely changes the messaging landscape. It is no longer about programmatic banner ads, video spots, and TV. Mikael’s address will unveil what consumers expect and what they don’t expect, as well as how to capitalize on both with digital,” said Chris Reinmuth, President of the Electronic Retailing Association.

Scheduled for September 13-15 at the Wynn Hotel in Las Vegas, the ERA D2C Convention is the major annual gathering for the global direct-to-consumer marketing industry, delivering three days of high-level networking, business-building sessions, and two exhibition floors featuring leading companies specializing in traditional direct response and digital marketing. The 2016 D2C Convention heralds in the new strategic alliance between ERA and the Internet Retailer Conference and Exhibition (IRCE) (www.irce.com), providing an unprecedented business development and educational partnering between the e-commerce retail and direct marketing communities.

About the Electronic Retailing Association: The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at Retailing.org.

CONTACT:

SSA Public Relations
Steve Syatt
ssyatt@ssapr.com
(818) 907-0500

SOURCE: Electronic Retailing Association

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