Thermalabs Diversification Strategy Bears Fruits

Thermalabs expansion strategy is bearing fruits. That’s according to the company’s marketing department.

New York, United States – July 4, 2016 /MarketersMedia/ —

Mr. Alex Howard, a senior marketing official at Thermalabs, has revealed that the company’s recently hatched diversification plan is working well for the firm. Thermalabs is an influential player in the global self-tanning niche. However, over the last 12 months, the firm has been working to extend its reach to other areas such as beach-related products and general cosmetic care.

Thermalabs is an innovative firm based in New York City. The company was established nearly three years ago, sometimes in 2013. Considered that the cosmetics industry is generally very competitive, Thermalabs journey has been a model one. The company started out with a single formulation for a self-tanning lotion. Based on extensive research, the firm gathered unique ingredients such as Shea Butter, Olive Oil, and Green Tea to create a fast and effective self-tanner that delivered results within just four hours after application. As one might expect, this product was a major success. It scored thousands of sales within just the first week and attracted much-needed media attention that the company later used to promote its upcoming launches. Thermalabs is committed to a skin cancer-free world. Towards accomplishing this goal, it creates all its products using natural and organic ingredients. More so, Thermalabs commits at least 10 percent of its annual profits to charitable causes.

Having established its position as a major player in the cosmetics space, Thermalabs decided to expand into more sections of the general cosmetics industry. Sometimes in 2015, it announced Supremasea, an entirely new subdivision that would be tasked with the production and prospecting of new skincare products. Supremasea’s formulation would be based on Dead Sea mineral salts. Already, the brand has introduced its first product – Tan Enhancer. This is a premium lotion that moisturizes, nourishes and protects the skin. It features a special blend of Dead Sea mineral salts and conventional ingredients such as Shea Butter. This product keeps the skin safe from free radicals and environmental pollutants, and as well provides that ideal after-tan glow that most people yearn for.

Thermalabs also introduced Tent World earlier this year. This will be a new sub-brand that would take over the production and marketing of beach and sports tents. After successfully introducing its beach tent in December of last year, the company apparently decided to make more similar products. Each of the new beach and sports tents that Tent World will produce will be named after a planet in the solar system.

The final diversification effort by the company is Thermalabs Organic Healthcare. Although this division is still in the works, it will focus on the production of handmade healthcare products that will revitalize the body, boost health and increase energy.

“We have seen a lot of growth following our diversification efforts over the last 12 months. After doing it right in the self-tanning niche, the company was apparently determined to expand its quality to other niches and spaces in the industry. Both Supremasea and Tent World have massively increased sales figures for the firm and projected a positive picture for the future. These great results are just a pointer that we are bearing fruits, and that the future will be bright,” said Mr. Howard.

For more information, please visit http://www.thermalabs.com/home

Contact Info:
Name: Jennifer Parker
Organization: Thermalabs

Video URL: https://www.youtube.com/watch?v=f-gBGXC2aPg

Source: http://marketersmedia.com/thermalabs-diversification-strategy-bears-fruits/122149

Release ID: 122149