PeerLogix Appears in Prominent Industry Publication

Company Garners Industry Exposure as Disruptive Cutting-Edge Technology

NEW YORK, NY / ACCESSWIRE / July 20, 2016 / PeerLogix, Inc. (the “Company”) (OTC: LOGX), an advertising technology and data aggregation provider, today announced that its PeerLogix platform was featured in an article on Torrentfreak.com. The piece “BITTORRENT USERS PRESENT A GOLDMINE OF MARKETING OPPORTUNITIES” highlights PeerLogix as a disruptive, cutting-edge technology in the consumer research niche of the analytics industry, with particular focus on evolving viewership patterns.

Read the full article appearing on Torrentfreak here: https://torrentfreak.com/bittorrent-users-present-a-goldmine-of-marketing-opportunities-160716/. While speaking with Torrentfreak, William Gorfein, CEO of the Company says it monitors millions of “well educated and tech-savvy” torrent users and leverages their content consumption habits for marketing purposes. “A eureka moment occurred when we saw that the demographics behind torrent households are borderline incredible,” Gorfein says, “Does a consumer products company want to advertise to all viewers of Modern Family on ABC? If so, they will need to incorporate the 20% of the viewers that choose to do so via torrents, and that’s where we come in.”

In the article, Torrentfreak discusses that PeerLogix is a measurement company, similar to Nielsen and comScore, but one gathering data from BitTorrent networks, the only fully international means to obtain video and music content online. Furthermore, the articles states that being monitored for advertising purposes is a daily occurrence for everyone using the Internet, whether that’s on the web or even BitTorrent.

William Gorfein stated, “We appreciate the industry exposure from Torrentfreak as an emerging, and potentially disruptive play on consumer research and analytics. We are very excited to further introduce our platform to additional industry sources to support what we feel is a breakthrough way to analyze the evolving viewership patterns of cord-cutters.”

About PeerLogix

PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix’s patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.

Torrent is a geography agnostic platform used by approximately 140 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 100 million are distributed throughout all major and developing countries of the world.

For more information, please visit: http://www.peerlogix.com

Forward Looking Statement

Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other “forward-looking” information. The information contained in this includes some statements that are not purely historical and contain “forward-looking statements,” as defined by the Private Securities Litigation Reform Act of 1995,that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company’s and its management’s expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company’s financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “believe,” “expect,” “anticipate,” “intend,” “estimate,” “may,” “should,” “could,” “will,” “plan,” “future,” “continue,” and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.

Contact:

William Gorfein
Chief Executive Officer
PeerLogix, Inc.
646-598-4640

SOURCE: PeerLogix, Inc.

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