Electronic Retailing Association Joins With Marketing Maven To Launch Multi-Part Webinar Series Focusing On Social Media Best Practices

ERA Membership Committee and Digital Council And Marketing Maven Present the Webinar Series Set To Debut August 18

WASHINGTON, DC / ACCESSWIRE / August 12, 2016 / Electronic Retailing Association (ERA) (www.retailing.org) and Marketing Maven (www.marketingmaven.com) have joined to launch a multi-part webinar series sharping best practices in the critical area of social media marketing. Co-sponsored by ERA’s Membership Committee and Digital Council and presented by Marketing Maven, the webinar series kicks off August 18 with Retail sales and support through social media.

“We are thrilled to collaborate with Marketing Maven in mounting this unprecedented exploration into one of the most dynamic – and perhaps most misunderstood – tools in today’s marketing mix, social media. Marketing Maven has demonstrated an unparalleled effectiveness in this burgeoning area and we are extremely pleased to bring their unsurpassed know-how to our membership,” said Jim Perrus, Vice President, Membership and Retention for Electronic Retailing Association.

The specific ERA-Marketing Maven social media webinar agenda includes:

Retail sales and support through social media
Date: 8/18/2016 at 11AM PDT/2PM EDT
Presenter: Stephanie Siewert, Social Media Manager

In-depth look into Facebook advertising
Date: 10/20/2016 at 11AM PDT/2PM EDT
Presenter: Stephanie Siewert, Social Media Manager

How to implement and measure a social advertising program
Date: 1/19/2017 at 11AM PDT/2PM EDT
Presenter: Stephanie Siewert, Social Media Manager

Best strategies for A/B testing via social media advertising
Date: 2/16/2017 at 11AM PDT/2PM EDT
Presenter: Stephanie Siewert, Social Media Manager

Omni-channel marketing: Creating the right mix for your brand
Date: 3/14/2017 at 11AM PDT/2PM EDT
Presenter: Aljolynn Sperber, Director of Media Relations & Social Media

How to fuel SEO with social media
Date: 4/13/2017 at 11AM PDT/2PM EDT
Presenter: Aljolynn Sperber, Director of Media Relations & Social Media

Social listening: Harness marketing insights from consumer conversations to create ROI
Date: 5/18/2017 at 11AM PDT/2PM EDT
Presenters: Aljolynn Sperber, Director of Media Relations & Social Media and Stephanie Siewert, Social Media Manager

Best practices for integrating paid and organic social media for ROI
Date: 8/16/2017 at 11AM PDT/2PM EDT
Presenters: Aljolynn Sperber, Director of Media Relations & Social Media and Stephanie Siewert, Social Media Manager

To register or for more information, contact Jim Perrus at jperrus@retailing.org.

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www.Retailing.org.

CONTACT:

SSA Public Relations
Steve Syatt
steve@ssapr.com
(818) 907-0500

SOURCE: Electronic Retailing Association

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