Market Group to Distribute the Thermalabs Brand in the United States
Market Group has won exclusive rights to distribute the Thermalabs brand in the United States.
New York, United States – August 25, 2016 /MarketersMedia/ —
Market Group, an American company, has won exclusive rights to distribute the Thermalabs brand within the United States. This comes at a crucial time in the brand’s growth ladder. Thermalabs has segmented its operations into three distinct sub-brands (Supremasea, Tent World and Organic Healthcare), in what is seen as an attempt to diversify its operations and open up new markets.
Thermalabs is one of the most prominent names in the global cosmetics industry today. The firm comes across the board as an innovative producer of top-rated tanning product and accessories. The company has an office presence in the United States and many other countries, but its main production plant is located in Israel. Over the three years that Thermalabs has been in existence, it has furnished the global beauty market with at least two dozen top-notch products. Most of these are tanning lotions and accessories that are available on to individual customers through online marketplaces such as Amazon.com.
Over the last couple of years, Thermalabs has been cultivating a global expansion strategy that has attracted both praise and criticism from industry critics. The brand’s first move was to launch a new division – namely Supremasea – that would take charge of all skincare products based on Dead Sea salts and mineral salts extracted from the Dead Sea. According to Scientists, the Dead Sea is home to over 45, 000 different salts and mineral salts. Of all these, at least 12 are unique to this body of water and cannot be found anywhere else in the world. The other key division that Thermalabs has put forward is Tent World. Since December last year, the brand introduced an instant pop up beach tent that could also be used for camping and many other applications. Following impressive marketplace performance, the firm decided to create more similar tents, which will purposefully serve the sports and beach-going market space. Tent World is the company’s division that will oversee marketing of these products. Thermalabs third and final sub-brand, Organic Healthcare, will be based at a new factory that was recently constructed in Galilee Israel. This particular division takes charge of Thermalabs organic healthcare products. Already, there are three products in the market released under this umbrella.
Winning the exclusive rights to distribute the increasingly large and influential Thermalabs brand in the United States is a significant milestone for Market Group, which is based in New York. According to the company’s product manager, Mr. Segev, the firm will leverage its local network to create new distribution avenues for Thermalabs products. It will also take advantage of existing online infrastructure, such as global e-commerce platforms (e.g. Amazon), to maximize exposure. Thermalabs is also holding talks with other distribution companies outside the United States in an attempt to maximize the availability of its products to local customers in different parts of the world.
For more information, please visit http://www.thermalabs.com/home
Contact Info:
Name: Jennifer Parker
Organization: Thermalabs
Address: 450 West 58th Street New York, NY 10019
Phone: (877) 266-6257
Video URL: https://www.youtube.com/watch?v=QcxFn_D9gsM
Release ID: 129219
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