Produbanco Takes Home Two International Banker Banking Awards

Produbanco Is the Winner of Two Prestigious International Banker Awards: Best Commercial Bank of the Year Ecuador 2017 and Best Innovation in Retail Banking Ecuador 2017.

London, United Kingdom – March 22, 2017 /MarketersMedia/ —

International Banker recently held its annual Banking Awards to acknowledge the top banking institutions and individuals in North and South America. Produbanco received awards in two categories: Best Commercial Bank of the Year Ecuador 2017 and Best Innovation in Retail Banking Ecuador 2017.

International Banker offers a global view of banking and finance. Each year through the Banking Awards it recognises the leading banking institutions and individuals that have set the bar for industry excellence. The 2017 Awards acknowledge organisations and individuals within banking in North and South America driving global economic commerce, creating capital and opportunities for economic growth within their regions. The standout institutions working within retail, commercial, investment and private banking are recognized with these awards.

Honoured with double awards to acknowledge and celebrate its innovation and leadership in the areas of commercial and retail banking in Ecuador, Produbanco has achieved a prominent position on the International Banker 2017 North and South America Banking Awards list. In terms of asset size, Produbanco is the third-largest commercial bank in the country. Produbanco is also part of Grupo Promerica an international financial holding corporation with a visible banking presence in eight other Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras, Cayman Islands, Nicaragua, Panama and the Dominican Republic. Incorporated in 1978, Produbanco has shown tremendous capacity for growth; today it boasts of having an extensive network of 115 full-service branches, 67 transactional branches under its subsidiary brand Servipagos, 1,535 PagoAgil kiosks, and 300 multifunction ATMs, all of which service close to 705,000 customers. It is its unwavering commitment towards customers for which Produbanco is arguably best known, and which it considers its highest priority. Through the strength of such customer relationships, moreover, Produbanco is now the seller of a remarkably diverse suite of products, each of which has been meticulously designed to satisfy the most pressing needs of specific customer segments.

The corporate sector is the bank’s flagship market, one in which it is the country’s undisputed leader. It is its excellence in this sector that has earned Produbanco its reputation for possessing an avid lending appetite, despite the deterioration in operating conditions that continues to plague Ecuador’s banking sector. In terms of potential growth areas, Produbanco has specifically targeted small and medium-sized enterprises. Produbanco´s SME banking unit provides a fast and flexible service while providing an integrated advisory service that enables customers to capitalise on the expertise of the bank’s commercial team and enjoy a portfolio of products that has been designed in response to the most common financial needs of SMEs, such as funding for working capital, fixed-asset financing, green lines and focused credit cards.

In retail banking, Produbanco has created a single, cohesive brand experience for its customers, through which they can gain access to the various available benefits and products—from savings accounts, certificate-of-deposits, consumer credit, mortgages, auto loans, and credit and debit cards, all provided with many of the best loyalty programs in Ecuador. The bank has established the solid foundations of its “omnichannel project”, which provides customers with a consistent format for its banking services across all consumer devices. In terms of specific virtual service channels, the most crucial of Produbanco’s recent innovations has been the launch of its new mobile application.

This year Produbanco will approach the halfway point in its aim to achieve its stated strategic objectives for 2015 to 2020. These include the continuation of its customer-centred culture; enhancing inter-relationships between the different market segments and strengthening the relationships of existing customers; using the most innovative forms of technology available; and exploiting the strengths of the Produbanco brand and corporate image—all objectives Produbanco seems poised to achieve.

About International Banker: International Banker is the flagship brand of Finance Publishing, it delivers information with excellence through a wide range of accessible formats, from websites, newsletters and magazines.

Contact Info:
Name: Simon Brown
Email: simon.brown@financepublishing.com
Organization: Finance Publishing
Address: EC1N 8JY United Kingdom

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Source: MarketersMedia

Release ID: 179575