Fanlogic Interactive Inc. Announces Collaborative Agreements with Dream Factory and Cratos Global in the USA

CALGARY, AB / ACCESSWIRE / March 30, 2017 / Fanlogic Interactive Inc. (TSX-V: FLGC), “Fanlogic or the Company”) is pleased to announce that Dream Factory and Cratos Global have been retained to work on all aspects of brand development including, advertising, marketing and supporting business development strategic objectives.

Initial work will center on business transformation, leveraging the past successes of Fanlogic. The team will focus on brand development and re-branding the new company including messaging, tradeshow development, video production, and infographics as well as creating and executing Fanlogic’s campaigns and strategies. Dream Factory will focus on increasing results through better ROI transparency for clients. “Our focus, in the wake of our partnership agreement with Dream Factory and Cratos Global is to drive client value in the U.S.A. and Canada. The signing of this agreement gives us proven partners in communicating our value proposition,” said Fanlogic CEO, Randolph Brownell.

Dream Factory’s CEO, Paulo Cigagna, added, “To establish a clear brand in the proper global context requires businesses to migrate their company’s brand, familiarize themselves with the target audience and work with an experienced partner to bridge markets in Canada and the U.S.A.” Mr. Cigagna continued, “In today’s market, it is irresponsible to make expensive decisions based on hunches. Companies need strategies that not only deliver results, but also deliver high quality data to improve results over time. We’re working with Fanlogic to accelerate this critical integration process, enabling Fanlogic to launch products, service offerings and new brand messaging quicker and more effectively.”

Fanlogic’s offerings include, contests, coupons, display advertisements, direct-buy offers, 50/50 charity draws and social fantasy games.

About Fanlogic:

Fanlogic is a leader in providing digitally driven contests and social fantasy games that provide brands with cutting edge user data and insights. Brands benefit from this unique data by leveraging higher quality lead generation, social engagement, brand exposure, and conversion rates.

Our digital lead and sales generation success is driven through our proprietary peer to peer referral based contests, coupons, sweepstakes, charitable initiatives, branded games, 50/50 lotteries, loyalty & incentives and daily fantasy sports and entertainment contests.

For more information about Fanlogic, visit http://www.fanlogic.com

About Dream Factory:

Founded in 1999, Dream Factory is a full-service agency that provides tailored and comprehensive marketing strategies, branding efforts, lead generation, sales support and more through a transparent process that feeds seamlessly into each client’s operations, propelling brand influence and corporate growth.

For more information about Dream Factory, visit http://www.dreamfactoryagency.com

About Cratos Global:

At the core of our company DNA is a process driven approach. Bringing the right processes together involves a deliberate strategy customized for each client. Whether it is product development, marketing, advertising, or public relations (PR), Cratos Global’s process utilizes dynamic approaches, comprehensive industry and company understanding, and the most progressive technologies. Our stakeholder driven collaboration methodology helps uncover ideas, analyze market, competitive risks and opportunities, and, then, detail the best plan to meet the challenges of your strategic objectives. Results are perceptible, significant and cost effective.

For more information about Cratos Global, visit http://www.cratosglobal.com/communications/.

Randy Brownell
rbrownell@fanlogic.com
CEO
(540) 208-7700

Rob Danard
rob@fanlogic.com
President
(403) 614-4441

Reader Advisory

Certain information set forth in this news release contains forward-looking statements or information (“forward-looking statements”), including details about the business of the Corporation and the use of proceeds from the Offering. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Corporation’s control, including the impact of general economic conditions, industry conditions, volatility of commodity prices, currency fluctuations, environmental risks, operational risks, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although the Corporation believes that the expectations in its forward-looking statements are reasonable, its forward-looking statements have been based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. Accordingly, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. Risks, uncertainties, material assumptions and other factors that could affect actual results are discussed in our public disclosure documents available at www.sedar.com. Furthermore, the forward-looking statements contained in this document are made as of the date of this document and, except as required by applicable law, the Corporation does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

SOURCE: Fanlogic

ReleaseID: 458555