World Campaign Management Software Market (19.35% CAGR) to 2021

ReportsnReports.com adds Global Campaign Management Software Market 2017-2021 latest research report; the analysts forecast the global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.

March 31, 2017 /MarketersMedia/ —

The global campaign management software market analyst says the latest trend gaining momentum in the market is emergence of omnichannel marketing. Omnichannel marketing is the utilization of multiple channels, such as mobile, desktop, telephone, and retail stores, for marketing and sales. It gives customers an integrated and seamless shopping experience. The implementation of omnichannel marketing is essential for brands that are trying to expand their national and global footprint.

Complete report on campaign management software market spread across 77 pages, analyzing 5 major companies and providing 21 data exhibits are now available at http://www.reportsnreports.com/reports/917438-global-campaign-management-software-market-2017-2021.html

The global campaign management software market was valued at USD 2 billion in 2016 and is expected to surpass USD 4 billion by 2021. According to the campaign management software market report one of the major drivers for this market is growing need for improvement in market response and customer digital experience. Enterprises face higher customer demand and pricing pressures with the increase in market competition. Organizations are encouraged to improve the efficiency of their marketing campaigns and operations by improving the process of information delivery. CMS has enabled the automation of these processes for effective marketing.

The following companies are the key players in the global campaign management software market: Adobe Systems, IBM, Salesforce.com, SAS Institute, and Oracle. Other prominent vendors in the market are: AgilOne, Alterian, Comarch, Experian, Five9, HubSpot, Infor, Marin Software, Marketo, Microsoft, OpenText, RedPoint Global, Salesboom.com, SAP, and Selligent. Order a copy of Global Campaign Management Software Market 2017-2021 report @ http://www.reportsnreports.com/purchase.aspx?name=917438

Further, the campaign management software market report states that the high cost of deploying on-premises CMS is one of the major challenges in the market for SMEs. The price of CMS includes the cost of software licensing, system design and customization, implementation, training, and maintenance. Organizations also need to invest in the proper implementation of the software and training of the employees. The software requires continuous upgradation to keep up with the market trends. All these factors lead to an increase in the overall cost of implementation of CMS, adversely affecting its adoption among the end-users, especially SMEs.

The growing need for improvement in market response and customer digital experience is expected to drive growth in the global campaign management software market. Enterprises face higher customer demand and pricing pressures with the increase in market competition. Organizations are stimulated to improve the efficiency of their marketing campaigns and operations by improving the process of information delivery.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Source: MarketersMedia

Release ID: 182101