UK fashion Startup White and White Launches With Forever Elegant White Shirts

UK fashion startup White and White has launched a timeless collection of elegant white shirts – perfect for women looking for pieces for their forever wardrobe. The shirts, hailed by Vogue Runway’s chief fashion critic as a “discovery” are available online now from www.whiteandwhite.co.uk.

London, United Kingdom – June 27, 2017 /NewsNetwork/ —

What does every woman look forward to doing with her wardrobe? Not to reinvent it each season – that’s for sure! Better to add refreshing new pieces that can be worn and enjoyed season after season. Women are looking for clothes that makes them look as good as they make them feel. They want clothes that take fashion’s moods into account but won’t feel wrong or outdated this time next year.

White and White is a new UK fashion start up launching a perfect solution. Based on the enduring appeal of the understated, simple white shirt, the new brand offers the ultimate edited pieces that are subtly feminised through attention to detail alongside the use of silk and super soft 100% cottons.

Each style of shirt is a modern version of a timeless classic. Each elegant white shirt fits with the need for effortless dressing, guaranteeing now-ness and wearable longevity for women with busy schedules who desire a forever wardrobe.

Paired down, luxurious, elegant and versatile, the White and White shirts provide a forever stylish look. Now women can create their own look based on their lifestyle needs and preferences. With this new collection, White and White have simplified the complications of the fashion trends and focused on combining timeless classic styles with a relevant design edge.

White and white is about beauty in simplicity, the spectrum of using just white as a colour palette is liberating rather than restricting and makes it easy for the pieces to work in with other items in women’s’ wardrobes. The texture, detail and cut of the garments flow and never disrupt.

Commenting on Vogue.com on the opening of the Balenciaga Retrospective at the V&A in London, Gareth Pugh said “With Balenciaga the most beautiful things that were produced were the things that were the most simple and sublime.”.

And so it is with White and White. The new collection will become a range of different product areas that stay true to the desire and passion for the simple, the timeless and the stylish. Expect the collection to grow with the thoughtful addition of incremental relevant pieces that will join the list of the brand’s initial range of wardrobe essentials.

White and White shirts are available online now at www.whiteandwhite.co.uk, priced between £250 and £375. Hailed by Vogue Runway’s chief fashion critic Sarah Mower, as “a discovery” and “a coolly flattering standard of fashion psychology, neatly expressed in one sophisticated product,” the brand is preparing for expansion into new styles and categories.

For more information visit http://www.whiteandwhite.co.uk.

Contact Info:
Name: Maverick
Organization: White and White Int Ltd.
Address: 25-27 Horsell Road, London, England N5 1XL, United Kingdom
Phone: +44-7507-662636

For more information, please visit https://whiteandwhite.co.uk

Source: NewsNetwork

Release ID: 211448