Global Social Media Analytics Market 2017 Size, Primary and Secondary Research, Statistics, Facts and Figures by Forecast 2023
Market research report On “Global Social Media Analytics Market Research Report and Forecast to 2017-2023” is provided by Orbis Research. Get custom research on requirement.
Dallas, United States – September 29, 2017 /MarketersMedia/ —
According to Stratistics MRC, the Global Social Media Analytics market is expected to grow from $2.35 billion in 2016 to reach $11.89 billion by 2023 with a CAGR of 26.0%. Factors such as increasing cloud adoption trends, need of social media measurement to enhance the customer experience and the increasing user engagement of social media using smartphones are fueling the market growth. In addition, growing focus on engaging the existing customers and attracting new ones will drive the demand for social media analytics over the forecast period. However, complexities in analytical workflow and lack of awareness of the technology in certain countries are inhibiting the market growth.
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Social media analytics is the way of collecting data from social media websites and analyzing that data using social media analytics tools to make business decisions. Today, an increasing number of organizations rely on social media for interacting internally, as well as with external constituents. Using advanced and predictive analytics applied holistically via a centralized “command center,” companies can mine growing pools of unstructured data, deliver more timely and actionable insights, and better inform business and operational strategies. The most general use of social media analytics is to mine customer sentiment to support marketing and customer service activities. Cloud technology provides a platform to deploy these solutions on global scale and at reduced cost.
Amongst end users, retail and e-Commerce industry segment is expected to have steady growth during the forecast period. The tools used by retailers help in connecting with the audience and creating brand awareness. Social media analytics is an efficient marketing tool that assists retailers in studying and analyzing sales at different stages. North America held the largest market share owing to the increasing use of social media analytics and the availability of a large target audience.
Some of the key players in global Social Media Analytics market include Adobe Systems Incorporated, Brandwatch, Clarabridge, Inc., Crimson Hexagon, Inc., Gooddata Corporation, International Business Machines Corporation, Netbase Solutions, Inc., Oracle Corporation, Salesforce, SAS Institute Inc., Simply Measured, Inc., Sysomos, Talkwalker Inc., Unmetric Inc. (US) and Digimind (US).
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Analytics Types Covered:
Diagnostic Analytics
Predictive Analytics
Descriptive Analytics
Prescriptive Analytics
Deployment Models Covered:
Cloud
On-Premises
Components Covered:
Services
Software
Applications Covered:
Customer Experience Management
Competitive Intelligence
Sales and Marketing Management
Public Safety and Law Enforcement
Risk Management and Fraud Detection
Other Applications
Solutions Covered:
Meaning Extraction
Data Aggregation
Smart Filtering
Consumable Analytics
Stream Processing
Process orchestration
Other Solutions
Organization Sizes Covered:
Large Enterprises
Small and Medium-Sized Enterprises
End Users Covered:
Government and Defense
Retail and Ecommerce
Travel and Hospitality
Transportation and Logistics
Telecommunications and IT
Media and Entertainment
Manufacturing
Banking, Financial Services, and Insurance (BFSI)
Healthcare and Life Sciences
Energy and Utilities
Other End Users
Regions Covered:
North America
US
Canada
Mexico
Europe
Germany
UK
Italy
France
Spain
Rest of Europe
Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
South America
Argentina
Brazil
Chile
Rest of South America
Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
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Major Points From The Table Of Contents:
Executive Summary
Preface
Market Trend Analysis
Porters Five Force Analysis
Global Social Media Analytics Market, By Analytics Type
Global Social Media Analytics Market, By Deployment Model
Global Social Media Analytics Market, By Component
Global Social Media Analytics Market, By Application
Global Social Media Analytics Market, By Solution
Global Social Media Analytics Market, By Organization Size
Global Social Media Analytics Market, By End User
Global Social Media Analytics Market, By Geography
Key Developments
Company Profiling
List Of Tables:
Table 1 Global Social Media Analytics Market Outlook, By Region
Table 2 Global Social Media Analytics Market Outlook, By Analytics Type
Table 3 Global Social Media Analytics Market Outlook, By Diagnostic Analytics
Table 4 Global Social Media Analytics Market Outlook, By Predictive Analytics
Table 5 Global Social Media Analytics Market Outlook, By Descriptive Analytics
Table 6 Global Social Media Analytics Market Outlook, By Prescriptive Analytics
Table 7 Global Social Media Analytics Market Outlook, By Deployment Model
Table 8 Global Social Media Analytics Market Outlook, By Cloud
Table 9 Global Social Media Analytics Market Outlook, By On-Premises
Table 10 Global Social Media Analytics Market Outlook, By Component
Table 11 Global Social Media Analytics Market Outlook, By Services
Table 12 Global Social Media Analytics Market Outlook, By Professional Services
Table 13 Global Social Media Analytics Market Outlook, By Managed Services
Table 14 Global Social Media Analytics Market Outlook, By Software
Table 15 Global Social Media Analytics Market Outlook, By Application
Table 16 Global Social Media Analytics Market Outlook, By Customer Experience Management
Table 17 Global Social Media Analytics Market Outlook, By Competitive Intelligence
Table 18 Global Social Media Analytics Market Outlook, By Sales and Marketing Management
Table 19 Global Social Media Analytics Market Outlook, By Public Safety and Law Enforcement
Table 20 Global Social Media Analytics Market Outlook, By Risk Management and Fraud Detection
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