India Household Insecticide Market 2017 Share, Trend, Segmentation and Forecast to 2020
Latest Report on Household Insecticide Market India Analysis & 2020 Forecast Research Study
Pune, India – October 5, 2017 /MarketersMedia/ —
India Household Insecticide Industry
“India household insecticide market has been witnessing a tremendous growth from the last five years. Household insecticide products are gaining wide acceptance due to rise in vector borne diseases and awareness regarding such incidents. Innovations like mosquito repellent cards have gained popularity in rural areas whereas liquid vaporizers are demanding among urban consumers. New emerging premium category personal & outdoor which includes creams, lotions, gel, patches, etc. is also gaining foothold in the urban markets. However, penetration level and per capita consumption of household insecticide products in the rural market is still very low which gives immense opportunity for existing as well as new players.
According to recently published report of Bonafide Research “”India Household Insecticide Market Overview, 2016-2022″”, Godrej Consumer Products, SC Johnson, Reckitt Benckiser and Jyothy Laboratories dominate the market with more than 80% market share. Maxo of Jyothy Laboratories & Khatnil of Midas Hygiene has also gained momentum in some regions. The Market is growing with CAGR of more than 5%. Top players have successfully introduced innovative products in premium category under their flagship brands. For example Godrej who recently launched 3 new products in personal & outdoor repellent segment. Urban markets have educated consumers who are health conscious and more aware about various diseases; thus they are the major contributors of the household insecticide market. To tap rural markets, players are continuously launching new products and running awareness drives to increase the level of alertness among rural people.
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In household insecticide market, mosquito repellent category is dominant over cockroach & rat repellent category, simply because of the large population base of the country. Further in mosquito repellent category, there are two segments namely in-home segment and the other is personal & outdoor segment. In-home mosquito repellent category has been growing in the country from last many years but personal & outdoor category is still at a nascent stage with products like creams, lotions, patches, gels, etc. All such innovative products are leading to a lot of impulse sales for household insecticide companies. Consumers have wide range of products starting from liquid vaporizers to low smoke coils, repellent cards to spray/aerosol, chalks and many more. Mosquito repellent cards are even cheaper than mosquito repellent coils and mats. Single usage of these repellent cards would cost a consumer only one rupee. With globalization of various brands and increasing media coverage of household insecticide products, consumers are becoming more aware about these products and are adopting the usage of them in day to day life.
Key Categories
Mosquito Repellent
– In-Home Mosquito Repellent (Insecticide Coil, Liquid Vaporizer, Mosquito Repellent Spray/Aerosol, Mosquito Repellent Card, Mat)
– Personal Application & Outdoor Repellent
Cockroach & Rat Repellent
“India Household Insecticide Market Overview, 2016-2022” discusses the following aspects of household insecticide products in India:
The report gives an in-depth understanding of household insecticide market in India:
– Global Household Insecticide Market Outlook
– India Household Insecticide Market Outlook
– India Household Insecticide Market Size & Forecast
– India Household Insecticide Market Segmental Analysis: By Company, By Brand, By Category
– India Mosquito Repellent Market Size & Forecast
– India Mosquito Repellent Market Segmental Analysis: By Segment, By Target Demographics
– India In-Home Mosquito Repellent Market Size & Forecast
– India In-Home Mosquito Repellent Market Segmental Analysis: By Product Type, By Target Demographics
– India Insecticide Coil Market Size & Forecast
– India Liquid Vaporizer Market Size & Forecast
– India Mosquito Repellent Spray/ Aerosol Market Size & Forecast
– India Mosquito Repellent Card Market Size & Forecast
– India Mat Market Size & Forecast
– India Personal Application & Outdoor Repellent Market Size & Forecast
– India Personal Application & Outdoor Repellent Market Segmental Analysis: By Brand, By Target Demographics
– India Cockroach & Rat Repellent Market Size & Forecast
– India Cockroach & Rat Repellent Market Segmental Analysis: By Brand
– The key vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of household insecticide products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Source: MarketersMedia
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