Native English Costa del Sol Content Writer Rewrites English on Websites

Tina Andlaw of Compelling Copy is focussing on helping non-native English websites engage their native English speaking visitors enough to convert them into customers.

Gibraltar, Gibraltar – February 27, 2018 /PressCable/ —

Tina stresses that many companies are unaware of the business they are potentially missing out on purely because their websites’ words don’t portray them as credible to native English visitors.

From her website, Compelling Copy, Tina is now offering website rewrites and proof reading services to help non-native English speakers fully connect with their British and American online audiences.

More information can be found at https://www.compellingcopy.co.uk/#SERVICES

British born and educated, Tina is passionate about the importance of well-written English, particularly on non-native owned websites, in order to attract native English-speaking customers.

She maintains: “No one likes to read clunky English, let alone try to decipher exactly what is meant and I believe this applies especially to the English market which is very likely to click off your site in just seconds if it’s hard to read”. She adds that if companies wish to maximise their sales potential, excellent English along with powerful word choice, is vital.

Tina is targeting Spanish legal companies, real estate offices and financial services providers looking to attract English clients, most of whom will be parting with thousands in hard-earned money once they find the right company to do business with.

If potential customers compare one “foreign-sounding” website with another that explains everything in easy-to-understand English, they are far more likely to settle for the one that really “speaks” to them, in their own language. Poorly written English sends a subliminal message in seconds: one of distrust and reluctance to work with a company that is likely to require effort to communicate with on such important matters as one’s home, finance and the law.

Tina adds: “And it’s not enough just to be clear and readable. Good English content is essential for all nationalities that read English. It’s important to avoid localised hurdles like expressions, political correctness and cultural taboos, while taking into account different levels of formality. To be really effective, English copy for international markets needs to be on brand, in the right tone of voice and aimed at the right audiences. All this takes in-depth knowledge of a language and the art of writing”.

Once a fully-qualified TEFL English teacher, and for the past 15 years a content writer and copywriter, Tina has written magazine articles, TV scripts, online copy, web pages and blog posts for Gibraltar and Costa del Sol based companies, including UK travel insurance experts, Staysure. Tina boasts proficiency in Spanish and French languages, making her qualified and to transfer the innuendos and sub-texts of foreign language into coherent, flowing English.

Tina is also knowledgeable when it comes to home styling, having trained with Anne Maurice, UK Channel 5’s House Doctor.

Full details of her native English writing services can be found here.

Contact Info:
Name: Tina Andlaw
Organization: Compelling Copy
Address: Fish Market Ln, Gibraltar GX11 1AA, Gibraltar
Phone: +350-54001864

For more information, please visit https://www.compellingcopy.co.uk

Source: PressCable

Release ID: 305774