Cashmere introduces a sharp new look with debut of Cashmere Rosé

(March 20, 2018; Sonoma, Calif.) – Cline Family Cellars, the Sonoma-based winery owned and operated by Fred and Nancy Cline, released a new label design for its Cashmere brand. The updated label will begin shipping nationwide this month with the introduction of the 2017 Cashmere Rosé ($12.99), a fresh new addition to the Cashmere portfolio, and the 2016 Cashmere Red ($14.99). The updated label for 2016 Cashmere White ($12.99) and 2016 Cashmere Black ($14.99) will follow in the summer.

Designed in-house, the artwork is centered around the Cashmere “O” that radiates out to create a color-coded graphic bullseye which is embossed and silk-screened for dimension and sheen. The “O” refers to the original spirit of the Clines and their dedication to blends as a long-standing tradition. The closure also has a repeating ray pattern that complements the label, and the Cashmere Rosé and White feature screw cap closures.

Fred and Nancy Cline are members of the original Rhone Rangers, and in 1998 they created and donated a half-barrel blend to benefit Hospice du Rhone. The blend was composed of Grenache, Syrah and Mourvèdre with a supple, smooth style that Nancy likened to “liquid cashmere.” The barrel took top dollars at auction and formed the foundation for Cashmere wines. Nancy continues to utilize Cashmere as a platform to help call awareness to important causes. To date, the Cline family has donated over $330,000 to causes such as Breast Cancer Awareness and Alzheimer’s. The charities supported in 2017 include the San Francisco Chapter of Susan G. Komen, CAStrong and the YWCA Women and Children’s Shelter.

About Cline Family Cellars
Established in 1982, Cline Family Cellars is a Sonoma, California based winery that produces awarding-winning Rhône-style wines and Zinfandels, as well as classic Sonoma County varietals including estate grown Pinot Noir, Chardonnay, Pinot Gris and Merlot. With diverse viticulture holdings in areas such as Carneros-Sonoma, Sonoma Coast and Oakley-Contra Costa County, Cline Family Cellars’ varietals are planted in prime locations and vinted by a winemaking team with years of experience and an unerring instinct to the art of crushing, blending and aging wine. The results are wines of great depth, richness and intensity of flavor. To learn more please visit www.cashmerewines.com.

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For more information please contact Aisling Mahoney at Aisling@jarviscommunications.com

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Aisling Mahoney
Jarvis Communications

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Release ID: 261517