Understanding Consumer Behavior is Key to Sales, Says Local Marketing Expert

A local marketing expert says the key to sales success is to understand today’s consumers.

Arroyo Grande, CA, United States – August 14, 2018 /PressCable/ —

According to a local marketing expert, local business owners should look to today’s consumer behavior as the basis of their marketing decisions.

“Too many small business owners are relying on their perception of consumer behavior that is outdated and no longer relevant” says a spokesman from FindUsLocal.com, an online local business directory that uses GEO location technology to present every visitor with a customized home page based on their location. “They’re still using Yellow Pages ads, ads in community newspapers, and even mail outs to try and attract new customers. But those methods don’t work anymore.”

He’s talking about the mindset of today’s consumers and their reliance on the internet to find US local businesses that they’re looking for.

“When someone want to find a local business, studies show that they use local business directories as the main source,” he says. “And if a local business can’t be found there, it’s probably missing out on a lot of new customers.”

Local business directories are akin to the old-school Yellow Pages, except consumers use them to narrow down search engine results to find only the stores, restaurants, and service businesses in their area. They have reached great popularity after the major search engine’s failure to provide consistently local search engine results.

“Creating a free local business listing is one of the most important steps small business owners can take to ensure that today’s shoppers find their business,” he says. “And luckily, it only takes about ten minutes to create one.

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 393230