Augusto Beato Calls Upon E-commerce Firms to Help Alleviate Traffic Jams

February 28, 2019 – – As more cities try to figure out solutions for clogged streets during peak hours caused by e-commerce, Augusto Beato averred that e-merchants should participate in developing strategies to alleviate the problem. He was reacting to news that New York City will unveil a strategic freight plan in 2019 that will include informing citizens of freight challenges.

In Texas, the state has been spending money to relieve congestion in East Texas “triangle,” which includes Austin, Dallas, Fort Worth, Houston, and San Antonio. Between fiscal years 2016 and 2019, the state will spend $6.6 billion to ease congestion. Mays said a side benefit to the road improvements would be to final-mile delivery and trucking in general.

Beato, who is the CEO of Portland SEO, noted that promises of fast delivery times by e-commerce firms, like same-day delivery, causes carriers to send out cargo in less than truckload trucks, rather than waiting for cargo consolidation and sending them out as a full truckload. Consequently, cities would have to contend with half-empty last-mile vehicles on their streets.

“These deliveries aren’t urgent, but e-commerce firms created a mindset among consumers that the goods need to arrive tremendously fast,” said Beato. “These are the same firms who are now racing to meet self-imposed deadlines that flooded the streets with packages resulting in congestion.”

Online merchants seeking to make their deliveries more efficient could reach out to Portland SEO for assistance through this link.

Think tanks and urban planners have been hard at work, zeroing in on possible ways to reduce the steady stream of last-mile delivery vehicles within city limits, but hitting upon a comprehensive solution has proven elusive.

According to Diniece Peters Mendes, director of the New York City Department of Transportation’s Office of Freight Mobility, expanding those roads to accommodate trucked freight has been a challenge.

As most truck deliveries take place from 7 a.m. to 7 p.m., New York City officials have been in contact with 900 retailers to discuss moving freight deliveries to off-hours.

Johanna Amaya-Leal, a professor in the Supply Chain Management Department at Iowa State University, said that restrictions imposed on the size of vehicles would also be counter-intuitive as it would often put two smaller vehicles in its place, thereby increasing congestion and emissions.

She suggests initiatives that could push people to cover a few blocks to receive their parcels, and thus alleviate the last-mile situation.

“Making customers get to a place where they can pick up the delivery would remove vehicles from the street. This is why Amazon and UPS have lockers, which helps them make deliveries to a single point, from which customers can pick up their orders,” she said.

Other ways include using cargo cycles, which UPS and DHL are implementing in urban areas. Instead of sending trucks, they have people on bicycles with a cargo container on the back, making deliveries.

“There is a new initiative called freight demand management, that is about making customers one of the decision-makers in the relationship between buyers and suppliers. Cities today are looking to bring in change as well,” according to Amaya-Leal.

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