Global Wafer Biscuits Market 2019 Key Players, Trends, Sales, Supply, Demand, Analysis and Forecast 2023
WiseGuyReports.com adds “Global Wafer Biscuits Market by Manufacturers, Regions, Type and Application, Forecast to 2023” reports to its database.
Pune, India – September 9, 2019 /MarketersMedia/ —
Wafer Biscuits Market:
Wafer biscuits refer to a variant of biscuit that is thin, dry, crunchy and crispy. It comes in different flavors, sizes, shapes, and packaging. Wafer biscuits are widely being used with ice creams, chocolate bars, as well as cookies. The wafer biscuits are affordable, which makes it more demanding among the consumers. The wafer biscuits contain sugar, wheat flour, fats, and different flavoring agents. They are sensitive to moisture and fragile, which requires effective packing to prevent them from damage.
The innovative packaging of the wafer biscuits captivates the attention of the consumers. Effective packaging prevents the degradation of the wafer quality during transportation. The packaging also helps to retain the freshness of the wafers and prevent its damage. It also helps in enhancing the shelf life of the wafers. The global wafer biscuit market is expected to witness growth during the forecast period.
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Global Market Drivers
The increase in urbanization, increase in the spending powers of consumers, and the changing lifestyle of consumers are some of the key drivers of the global wafer biscuits market. The increase in demand for convenience food is also anticipated to boost the market growth. The innovative packaging of the wafers is another factor responsible for the growth of the global wafer biscuits market.
Segmentation of Global Market
The global wafer biscuits market is bifurcated based on form, distribution channel, application, and region.
Depending on the form, the market segmentation includes cream-filled and coated. The coated segment is the market leader in the global scenario.
Based on the distribution channel, the wafer biscuits market is segmented into supermarkets and hypermarkets, food specialty stores, convenience stores, and online retailers. The supermarket and hypermarket segment accounts for the largest share in the global market owing to the increase of supermarkets in the developing countries.
Based on the application, the market is further divided into ice cream decorations, chocolate bars, and sandwich cookies. Chocolate bars are the dominating segment in the global market.
Regional Market Fragmentation
Depending on the region, the global market includes North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The Europe region is the leading market segment owing to the presence of top vendors and a high standard of living in the region. North America is the second leading market across the globe. The Asia Pacific region is estimated to witness rapid growth during the forecast period.
Global Market Players
The top players of the global wafer biscuits market are Nestle, Bahlsen, Hershey Food Corp, Cadbury, Mars, Mondelez International, Greco Brothers, and Pickwick. Other significant players in the market are Lotte, United Biscuits, Bauducco, Keebler Vanilla Wafers, Streit’s, Camy Wafer Co., and The Manner Original Neapolitan Wafers.
Latest Industry News
The increase in demand for indulgence foods is increasing the demand for confectionery products. Top players like Nestle, Modelez, Cadbury, and others are focusing on the manufacturing of confectionery products and promoting them as healthy foods. The glucose coated wafer has become the most preferred product owing to the energy content of this particular variety.
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