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Vertical News Network Explains Why Relevance is the Key to Successful Marketing

It’s time to forget about ABC, CBS, and Fox News. but distribute press release and content to niche-specific publications instead.

New York, United States – September 24, 2019 /MarketersMedia/

An online presence is a major asset when it comes to marketing for businesses. It gives exposure and credibility, but most importantly it lets customers know that the business exists.

With that being said, most clients and top company executives are looking to feature their stories on major publication sites like Forbes or the New York Times, even if their company deals in fixing roof leaks.

“In our experience, this is more likely to boost the customer’s ego than sales or revenue,” said Vertical News Network’s spokesperson, Adam L. “In the end, they’d have likely wasted a huge amount of time, effort and money going on platforms that do absolutely nothing for them.”

Relevance is still key when it comes to effective marketing. Businesses need to appear in highly relevant websites to reach target audiences that are likely to be interested in the business product and service, not just a ton of non-converting traffic.

“First, you have to admit that you can’t reach everyone on the internet and instead focus on your buyers,” Adam said. “Niche or topic-specific marketing efforts reach these buyers as they are good for SEO and can result in higher rankings on Google for related searches.”

This is the very reason why Vertical News Network (VNN) is encouraging relevance, so much that the company offers a vertical measure to help businesses connect to the right target audience from a growing network of more than 190 authoritative media sites.

These media publications fall into six different categories including sports, entertainment, travel and lifestyle, business and finance, world news, as well as science and technology. To submit niche press releases or content, interested parties may drop an inquiry at the website.

For more information, please visit https://www.verticalnewsnetwork.com/

About Vertical News Network

Vertical News Network, otherwise known as VNN, is a media house that operates a portfolio of authoritative media websites creating premium content for both targeted and broader audience. The company offers a niche press release service where businesses can distribute content and press release to their relevant verticals.

Contact Info:
Name: Adam L.
Email: Send Email
Organization: Vertical News Network
Website: https://www.verticalnewsnetwork.com/

Source URL: https://marketersmedia.com/vertical-news-network-explains-why-relevance-is-the-key-to-successful-marketing/88921950

Source: MarketersMedia

Release ID: 88921950

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