Perry Belcher Shares ‘How to Get Customers to Open Their Emails’

Perry Belcher is an internationally renowned marketing consultant and successful entrepreneur. He now shares his answer to the ever challenging question: How to Get Customers to Open Your Emails?

April 1, 2015 /MM-prReach/ —

From the days before the internet and email, organizations, both large and small, used direct mail marketing campaigns. Direct mail promotions rely almost exclusively on vast distribution, such as a “shotgun” strategy, whereby a broad outreach is sent with the understanding that the small percentage of positive recipients will provide a profitable return on investment. Email marketing is a continuation of that tactic, but has the ability to reach out to a much larger target market and a possibly smaller percentage of end customers. Marketing consultant Perry Belcher offers genuine advice about improving recipients’ initial interest and recruiting them as clients.

Perry Belcher is a well-respected marketing guru and has illustrated his insight into the field with his “teaser” about how to ensure clients will open an email. Belcher demonstrates this age old, but still effective, trick via his own marketing as seen at http://www.plus.google.com/106535678519178991141/. A long used direct mail tactic is to convince the recipient that opening the letter or email will offer a solution or other benefit. His basic tactic of “open this letter get something nice” is still used today. Fortune cookies are popular not for their taste, but for their ‘prize’ of a personalized message. The same offer works with direct mail campaigns.

Belcher understands the true nature of email marketing, particularly that people love “suspense” and involvement. His insight into the concept, as seen at http://www.pinterest.com/perrybelcher/, illustrates this understanding. In addition to the “surprise” in the tradition of fortune cookies, people enjoy having to perform an action. This can be answering a fun riddle in order to open the email or letter, for example. Such involvement is always more fun than simply clicking “open.”

Perry Belcher, as seen at https://www.facebook.com/ThePerryBelcher, knows how to turn the mundane, such as opening a letter or email into an enjoyable experience. This also makes them more likely to be embraced by the recipient. A marketing manager knows that his or her outreach must be opened within a matter of seconds lest it be discarded. By offering insight acquired by years of consulting and entrepreneurship, Perry Belcher trains clients to do the same.

About Perry Belcher: Perry Belcher is a web marketing specialist, author and speaker who has helped many SEO marketers make the most of their talents.

For More Information: https://perrybelcherblog.wordpress.com/

Contact Info:
Name: Perry Belcher
Email: info@perrybelcher.com
Phone: (949) 494-0007
Organization: Perry Belcher

Source: http://www.prreach.com/pr/16687

Release ID: 78446