New eBook, “The Car Authority,” Puts Buying Advice In One Place For Car Buyers

HOFFMAN ESTATES, IL / ACCESSWIRE / April 10, 2015 / Dealerships know more than we do about car buying. Smart buyers research pricing on the Internet. Unfortunately a good price doesn’t equal to a good deal. A Google search on “how to buy a car” returns one billion results in .27 seconds giving us nothing more than a boxed jigsaw puzzle. Most walk into car dealerships armed with guesswork and wishful feelings, only to experience another bad date they could have avoided. A new eBook, “The Car Authority,” guides buyers on how to buy a car using a simple 4-step process. Once you know what dealerships know-you are the expert.

For buyers the only goal is getting the best deal not the best price. Dealer management pressured former automotive-sales professional Billy Torain to sell extras. He chose to build relationships. Torain saw a buyer problem in the push for excess profits. He decided the average buyer needed a consultant. Torain knew the ingredients to save time and money included a budget, cash or a pre-approved loan, online research for pricing and available discounts, and a call to locate a dealer. MSRP is all but dead as TrueCar and Edmunds.com discounts provide at or near invoice pricing. It’s a buyers’ market and the timing for the Car Authority could not be more perfect. Imagine an all-in-one guide that minimizes or eliminates the need for price negotiation?

Readers will learn that price is important because all cars are immediately worth less after you pay for them, with new cars losing 11% in value according to Edmunds. Always discuss your trade-in separate from your purchase. Know why valuation is the only sales price. The Car Authority does what no other guide has done. It takes the reader inside the dealership to understand the negotiation you’re going to win and the one you’re intended to lose. Finally, learn the sales process used to passively coerce you into buying a car.

Buyers can try to piece together the Internet jigsaw puzzle hoping to get lucky with tips, tricks and techniques, or use a guide intended to remove the guesswork from the car buying process.

Contact:

Billy Torain
(630) 888-8960
Email: btorain1@gmail.com
http://www.billytorain.com

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