SalesPredict Unveils Latest Version of Marketo-integrated Predictive Marketing Solution at The Marketing Nation Summit
SalesPredict has released an updated integration with the Marketo marketing automation system that delivers automated predictive leads scores and buying signal insights to help marketers target and nurture prospects more effectively to increase sales conversions. See SalesPredict at Marketing Nation Summit in booth 320.
SAN FRANCISCO, USA – April 14, 2015 /MarketersMedia/ —
SalesPredict for Marketo Helps Marketers Target the Most Likely Buyers and Increase Conversion Rates Using Predictive Analytics
SalesPredict, the leader in Customer Lifecycle Intelligence solutions, unveiled the latest version of SalesPredict for Marketo today at the Marketo Marketing Nation Summit. This updated integration with the Marketo marketing automation system delivers automated predictive scores and buying signal insights by applying powerful predictive analytics to deep behavioral, demographic, firmographic and sales data from a company’s CRM and Marketo systems, combined with third-party data sources and the open web.
“SalesPredict for Marketo puts marketers in the driver’s seat so they can use automated data science to pinpoint the most promising leads and accounts using predictive analytics, rather than blindly guessing based on a limited number of factors,” said SalesPredict Co-founder and CEO, Yaron Zakai-Or. “SalesPredict is excited to bring Marketo users the added insight that comes from analyzing behavioral data—so they can see which prospect actions and content truly lead to closed sales.”
SalesPredict for Marketo now provides bi-directional integration between Marketo and SalesPredict’s sophisticated predictive scoring algorithm. Taking Marketo’s built-in lead scoring capabilities to the next level, with SalesPredict for Marketo, marketers just define “Interesting Moments”, and from that point on, SalesPredict automatically calculates how many points should be assigned based on actual behavioral patterns that lead to successful sales—even as those patterns evolve.
Here are the key features:
• Prospect engagement metrics: Deep behavioral pattern analysis lets marketers fully understand where buyers are in their customer journeys and how engaged they are with various aspects of your marketing content.
• Beyond lead scoring: SalesPredict provides predictive scores and automatically enriches leads with buyer persona, industry, company size and revenue info, which enables marketers to create very refined and targeted nurturing campaigns.
• Automated model re-tuning: The SalesPredict algorithm learns dynamically and automatically adjusts in near real-time without the need for a data scientist, so marketers can always be confident in the scores they’re seeing, without long costly consulting engagements.
SalesPredict for Marketo is available on the Marketo LaunchPoint™ Ecosystem and will be demonstrated in booth #320 at the Marketo Marketing Nation Summit April 13-15. For more information about SalesPredict and all of its solutions, visit www.salespredict.com.
About SalesPredict
Who is most likely to buy, who will buy more and who will churn? SalesPredict can tell you. Founded in early 2012, SalesPredict helps companies increase revenues by identifying who their best potential prospects really are and providing information and purchase signal insights that accelerate sales cycles and improve conversion rates. How? Predictive analytics. The company is headquartered outside Tel Aviv and has a U.S. office in San Francisco. Learn more about SalesPredict at www.salespredict.com and follow @SalesPredict on Twitter.
Note: All trade names contained herein are trademarks or registered trademarks of their respective owners.
For more information about us, please visit http://www.salespredict.com
Contact Info:
Name: Betsy Graham
Email: betsy@salespredict.com
Organization: SalesPredict
Address: 365 Vermont Street, San Francisco, CA 94103
Phone: 415.484.4433
Release ID: 79476
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