308Digital Reveals How Big Data Can Help In Small Business Promotion

April 15, 2015 – – 308Digital, a company that focuses on digital marketing, has released new information on how to promote your business by using big data. They hope that their new big data service will help small businesses achieve far greater results through enhanced audience targeting that in turn results in lower costs for advertisers. It is hoped that this new service will ensure smaller businesses are finally able to get their foot in the door and compete with the larger giants.

“For us, it is all about reaching those small, local businesses,” says Michael Bosse from 308Digital. “We want to make sure that they are able to access the best digital marketing services to target their local audience, and we know that big data can help them achieve that.”

Thanks to big data, a small business advertiser can reach potential customers in a highly efficient way. Best of all, if done properly, this can be achieved at a lower cost, as the right audience is targeted for the offer. Furthermore, 308Digital customers are noticing that big data analysis is incredibly beneficial and helps them to grow as a business overall, becoming more profitable and giving them room to grow and expand.

The company uses a tested formula for success. Small businesses start by uploading their banner or text ads to the website and then tell 308Digital where to send their customers. Companies that do not have any banner or text ads can work together with the company in order to create some. The second step is where big data becomes important. Experts at 308Digital research the information provided by small businesses and look at the existing big data in terms of demographics and more. This then allows them to deliver advertisements where they will be most effective, manage their publisher relationships, find the best audience for the offer and optimize campaigns. The final step is about providing customers with full reports so that they can see how they are improving.

“We give our clients in depth tracking reports,” adds Michael Bosse. “This allows our clients to see where their ads are working and having the biggest positive impact, and which placements are underperforming and have been pulled to optimize their campaign.”

Big data, such as that used by 308digital.com, is essentially an incredibly large database of numbers and figures. It is so large, in fact, that it would be impossible to comprehend or take advantage of without systems in place to filter and organize the thousands of datasets presented. The data is incredibly important, however, as a good computer program can use algorithms to find correlation between different pieces of the data. Those correlations, in turn, are vital to small businesses, as it can tell them who to target, when and how. 308Digital subscribes to a number of big data providers that are often out of reach for smaller businesses. This allows small businesses to benefit from big data without incurring large subscription costs, as well as, the costs of programing systems for interpreting the data sets into usable marketing information.

For further information on how to promote your business using big data or any of the other services offered by 308Digital, please use the contact details below.

CONTACT DETAILS:

308Digital
Michael Bosse
31805 Temecula Parkway Suite 127
Temecula, CA 92592
(888) 311-1064
info@308digital.com

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