Rafkin & Company Rebrands for the Future

New name, brand identity, and website tell the firm’s growth story

New York – December 3, 2020 /MarketersMedia/ —

Rafkin & Company (rafkin.com), an independent strategy, branding, and communications firm founded in New York City in 2002, announced today that it has changed its name to Rafkin Brand Consulting to more clearly communicate the firm’s purpose and value proposition.

In addition to a name change, Rafkin Brand Consulting has created a memorable new logo and visual identity inspired by its new positioning, “Smart Thinking.” “Smart Thinking” is shorthand for the experience, insight, and unmatched trusted advisor skills that the firm brings to every project. Rafkin Brand Consulting has also launched a new website, rafkin.com, featuring case studies, thought leadership, and client testimonials that bring its “Smart Thinking” brand promise to life.

With over 25 years of experience building brands for more than 100 clients on four continents, Rafkin Brand Consulting and its founder Lee Rafkin have provided smart strategy, bold creativity, engaging storytelling, and exceptional client service to a wide range of prestigious clients, including American Express, AOL, Bank of America, Discovery Networks, Estée Lauder, Johnson & Johnson, Medtronic, Nestlé Health Sciences, Novartis, Pepsico, Pernod Ricard, Reuters, Starbucks, and Tom Ford, among others.

Rafkin and his team have also named over a dozen products, brands, and companies, including OUTFRONT Media (formerly CBS Outdoor,) Geopath (formerly Traffic Audit Bureau,) Game Dome (an online gaming channel for AOL,) and GBMC Health Partners (a new hospital-owned medical group in the Baltimore-Washington, DC market.)

Prior to founding the firm, Rafkin worked on both sides of the conference table, giving the firm a distinct advantage in creating and implementing winning solutions for client challenges. Lee Rafkin has been a brand manager, a CMO, and a start-up co-founder, as well as a senior agency executive at global brand consulting firms Futurebrand and Siegel+Gale. At IPG’s Futurebrand, Rafkin oversaw Latin American brand consulting in Brazil, Mexico, Argentina and Chile, and worked with clients like Nestlé and Banco Itaú. At Omnicom’s Siegel+Gale, Rafkin led its renowned Simplification practice, fusing brand strategy, user experience, and advanced plain-language writing and information design to transform complex customer touch points into trusted brand experiences for clients like Aetna, Bank of America, and the IRS.

Rafkin writes a regular marketing column titled “Brands Matter,” and is a mentor and advisor to start-up CEOs at XRC Labs, a new business incubator at the Parsons School of Design in New York City. He is a magna cum laude graduate of Brown University and holds an MBA in marketing from the Kellogg School of Management.

To experience Rafkin Brand Consulting’s smart thinking, please visit rafkin.com.

About Rafkin Brand Consulting:

Rafkin Brand Consulting is an independent strategy, branding, and communications firm founded in New York City in 2002. With over twenty-five years of experience building brands for more than 100 clients on four continents, the firm’s mission is to elevate brands with smart thinking, bold creativity, and engaging storytelling. To experience the firm’s smart thinking, visit rafkin.com or contact Lee Rafkin directly at lee@rafkin.com or 917-533-1377.

Contact Info:
Name: Lee Rafkin, Founder & CEO
Email: Send Email
Organization: Rafkin Brand Consulting
Address: New York, NY, 10003
Phone: 917-533-1377
Website: https://www.rafkin.com/

Source URL: https://marketersmedia.com/rafkin-company-rebrands-for-the-future/88988340

Source: MarketersMedia

Release ID: 88988340