Marketing Attribution Software Market Size 2021: Covid-19 Impact Analysis , current and Future Demands, Emerging Trends, Competitive Landscape and Forecast to 2028
The global Marketing Attribution Software market revenue is projected to reach close to USD 9,724.6 Million by 2028.
Dallas, United States – April 30, 2021 /MarketersMedia/ —
In the coming years, demand for global marketing attribution software will be driven by the successful monitoring of customer behavior and the increasing need to improve marketing spends for targeted marketing activities. On the other hand, marketing attribution software adoption is contingent on the security of personal data and data privacy. Another factor impeding the global marketing attribution software market’s growth is this. The growth of the IT and telecom industries in the marketing attribution software market is likely to be fueled by the rise in the number of internets and mobile devices. These are the major factors boosting the marketing attribution software industry.
Algorithmic or probabilistic attribution uses algorithms with predictive analytics or machine learning to determine when credit is due based on data-driven conversion credits across all touchpoints. Across all networks, this model analyzes both transforming and non-converting consumer journeys. It also aids in determining which marketing channels have the greatest effect and value at various touchpoints during the consumer journey. Businesses in the telecommunications and information technology (IT) industries are concentrating on efficiently targeting potential consumers while lowering the attribution rate of current customers. They are focusing on implementing effective marketing strategies in order to grow their subscriber base, and they are doing so by targeting users via various online platforms.
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The major players of the global Marketing Attribution Software market are Adobe, Google, SAP, Visual IQ, Oracle, Rockerbox, Neustar, Engagio, LeadsRx, and LeanData.
Owing to the increasing need to monitor customer relationships for targeted marketing activities, the global marketing attribution software market is expected to develop significantly. Another catalyst driving demand growth in the coming years is the increasing need to maximize market spending.
Because of the rising need for successful audience targeting, this vertical is at the forefront of leveraging market attribution solutions, which is expected to drive market growth in the coming years. Furthermore, global telco beneficiaries are implementing marketing attribution techniques to make their marketing campaigns easier to manage and improve the end-user experience. This may be yet another factor driving the global marketing attribution software market forward in the coming years.
In terms of region, North America is likely to hold the global marketing attribution software industry owing to the existence of a huge range of multinational companies across the region. Other economies, such as APAC are expected to expand significantly due to increased demand for marketing-related applications and services. Marketing attribution firms and software providers in major APAC regions such as China, Australia, New Zealand, and India have a lot of opportunities.
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Key Segments of the Global Marketing Attribution Software Market
Component Overview, 2018-2028 (USD Million)
Solutions
Services
Attribution Type Overview, 2018-2028 (USD Million)
Single-Source Attribution
Multi-Source Attribution
Probabilistic Or Algorithmic Attribution
Deployment Type Overview, 2018-2028 (USD Million)
On-Premises
Cloud
Enterprise Size Overview, 2018-2028 (USD Million)
Small and Medium-Sized Enterprises
Large Enterprises
Industry Vertical Overview, 2018-2028 (USD Million)
Retail
FMCG and Consumer Packaged Goods
Computing Products and Consumer Electronics
Telecom and IT
Banking, Financial Services, and Insurance
Media and Entertainment
Healthcare
Travel and Hospitality
Others
Some Major Points from Table of Contents:
List of Tables
TABLE 1 Market Snapshot: Marketing Attribution Software Market
TABLE 2 Marketing Attribution Software Market for Solutions by Region, 2018-2028, USD Million
TABLE 3 Marketing Attribution Software Market for Services by Region, 2018-2028, USD Million
TABLE 4 Marketing Attribution Software Market for Large Enterprise by Region, 2018-2028, USD Million
TABLE 5 Marketing Attribution Software Market for Small & Medium Enterprises, by Region, 2018-2028, USD Million
TABLE 6 Marketing Attribution Software Market for Retail, By Region, 2018-2028 (USD Million)
TABLE 7 Marketing Attribution Software Market for FMCG and Consumer Packaged Goods, By Region, 2018-2028 (USD Million)
TABLE 8 Marketing Attribution Software Market for Telecom and IT, By Region, 2018-2028 (USD Million)
TABLE 9 Marketing Attribution Software Market for Banking, Financial Services, and Insurance, By Region, 2018-2028 (USD Million)
TABLE 10 Marketing Attribution Software Market for Media and Entertainment, By Region, 2018-2028 (USD Million)
TABLE 11 Marketing Attribution Software Market for Travel and Hospitality, By Region, 2018-2028 (USD Million)
TABLE 12 Marketing Attribution Software Market for Others, By Region, 2018-2028 (USD Million)
TABLE 13 North American Marketing Attribution Software Market by Country, 2018-2028, USD Million
TABLE 14 North American Marketing Attribution Software Market by Component, 2018-2028, USD Million
TABLE 15 North American Marketing Attribution Software Market by Attribution Type, 2018-2028, USD Million
TABLE 16 North American Marketing Attribution Software Market by Deployment Type, 2018-2028, USD Million
TABLE 17 North American Marketing Attribution Software Market by Enterprise Size, 2018-2028, USD Million
TABLE 18 North American Marketing Attribution Software Market by Industry Vertical, 2018-2028, USD Million
TABLE 19 U.S. Marketing Attribution Software Market by Component, 2018-2028, USD Million
TABLE 20 U.S. Marketing Attribution Software Market by Deployment Type, 2018-2028, USD Million
TABLE 21 U.S. Marketing Attribution Software Market by Enterprise Size, 2018-2028, USD Million
TABLE 22 U.S. Marketing Attribution Software Market by Industry Vertical, 2018-2028, USD Million
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