The Company Showing That Being Ethical Has Crowdfunding Benefits

Bournemouth, United Kingdom – May 19, 2022 —

Companies with B Corporation status are ones that demonstrate extremely high standards of accountability and transparency on many ethical issues. As such, they are often labeled as ‘ethical’ companies. In the past, the benefits of running an ethical business meant that suppliers were treated fairly, employees got good wages & benefits, and it was good for branding. But, recent news from home setup service, Just Move In, has shown a new benefit to being ethical: it can generate funds a lot faster than normal. 

Crowdfunding target hit within 24 hours

Just Move In is one of the few home setup companies that has achieved B Corporation status. The business itself does a lot of work behind the scenes to ensure that it is as sustainable and ethical as possible. Recently, the company ran a crowdfunding campaign on Crowdcube, aiming to raise some much-needed funds. 

Surprisingly, the business far exceeded its own expectations. The target was met within 24 hours of posting, and it went on to raise a massive £1.77 million by the time it closed. Aside from the excellent business plan and service provided by Just Move In, one of the keys to crowdfunding success lay in its ethical business practices. 

People are more likely to buy into and invest in ideas when they can trust the business behind them. Having B Corporation status certainly helped this small business get the money it needed – but they weren’t the first or last ethical company to benefit from crowdfunding.

Investors care about making a difference

Data from Crowdcube has shown that Just Move In’s success wasn’t an anomaly. In fact, companies with B Corporation status are shown to reach funding targets 22% quicker than other companies. Most pitches are completed within 17 days, compared to 22. 

The research also pointed at investors on the platform and their approach to ethical companies. 72% of them wanted their money to go to a company that would make a difference to the world, while over 80% said they make investments that fit with their values. 

One thing’s for certain, the excellent ethical values and sustainable practices of Just Move In definitely helped this business exceed its funding goals in record time. 

About Just Move In

Just Move In are the UK’s home setup and utility management specialists. Achieving a B Corporation status, the company aims to make home moving as simple as possible. The team liaises with estate agents and property developers to ensure the process is as seamless as possible for both buyers and sellers. The business is a Living Wage employer and works in partnership with Worldview International Foundation to plant one mangrove tree for every customer it works with. 

For more information on Just Move In, view the website here: https://justmovein.com/. 

Contact Info:
Name: David Bullock
Email: Send Email
Organization: Just Move In
Address: 14a Commercial Road, Bournemouth, BH2 5LP
Phone: +44 (0) 7762 079092
Website: https://justmovein.com/

Release ID: 89075302

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