HighSpark Expands Services to Empower Complex B2B Brands in Challenging Times

HighSpark, a respected GTM (Go-to-Market) strategy agency, is pleased to announce an expansion of its service offerings, aligning with the evolving needs of complex B2B brands.

Singapore – September 22, 2023 /MarketersMEDIA/ —

HighSpark, a respected GTM (Go-to-Market) strategy agency, is pleased to announce an expansion of its service offerings, aligning with the evolving needs of complex B2B brands. With a history of providing reliable presentation-related consultancy and corporate training, HighSpark now offers an extended suite of GTM-related services aimed at enhancing brand strategies and driving growth.

In a landscape where B2B clients face new challenges, including shrinking budgets and slowing sales, HighSpark is strategically focusing on supporting brands in these critical areas. This shift allows businesses to gain clarity and adopt a more aggressive market approach to acquire new customers.

HighSpark’s expanded suite of services includes:

Customer Profile Research: Thorough research to help clients gain a deeper understanding of their target audience, enabling tailored strategies for maximum impact.

Product Messaging and Positioning: Crafting compelling product messages and positioning strategies that resonate with the intended audience, ensuring precise and effective brand messaging.

Messaging Framework Construction: Building strong messaging frameworks that guide clients in their communication strategies, ensuring consistency and clarity in their messaging.

Sales Enablement Asset Development: Customized sales enablement assets that empower sales teams to engage effectively with potential clients and streamline the sales process.

Social Employee Advocacy Training: Equipping clients with the skills and knowledge required to harness the power of social media and transform employees into brand advocates.

Explainer Videos: Creating engaging and informative explainer videos that simplify complex concepts, making it easier for brands to communicate their value proposition to clients.

HighSpark’s corporate training offerings will also be restructured into three specialized categories:

Presenting & Storytelling: Enhancing presentation skills and storytelling abilities to captivate audiences and convey messages effectively.

Leadership: Developing leadership qualities and strategies to inspire teams and drive organizational success.

Sales & Persuasion: Equipping sales teams with persuasive techniques and strategies to boost conversions and revenue.

HighSpark boasts a rich history of delivering results for a diverse range of clients, including Visa, Oracle Financial Services, Prudential, Medtronic, and BD, making it a trusted partner for global brands seeking actionable GTM solutions.

Eugene Cheng, Partner at HighSpark, shared, “We recognize there are new challenges in the current landscape for B2B clients. Budgets are shrinking, and sales are slowing. As such, we’re keenly focusing on supporting brands in these select areas so they can get clear and go to market more aggressively to acquire new customers.”

HighSpark’s dedication to delivering value and results remains steadfast, and this expansion represents a significant step toward empowering businesses to navigate the challenges of the modern business environment.

For more information about HighSpark and its suite of services, please visit https://highspark.co/

About Us: HighSpark is a GTM strategy agency dedicated to helping complex B2B brands succeed in the modern business landscape. With a focus on delivering practical GTM strategies, presentation consultancy, corporate training, and now explainer videos, HighSpark empowers businesses to achieve their goals and drive growth.

Contact Info:
Name: Eugene Cheng
Email: Send Email
Organization: Highspark
Address: 67 Ayer Rajah Crescent, #02-10, Singapore 139950
Phone: +65 81232362
Website: https://highspark.co/

Video URL: https://youtu.be/wi4L-dpEp5M?si=8qVliC-HK-VkTHNz

Release ID: 89108251

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