Outdoor Industry Leader Heather Smith Named Chief Marketing Officer of BBR Bass Boat Rentals

Heather Smith, renowned outdoor influencer, survivalist, and competitive angler, has been appointed Chief Marketing Officer of BBR Bass Boat Rentals, LLC. She will lead marketing efforts to expand the peer-to-peer boat rental and fishing guide booking platform across the United States.

United States , February 6, 2025 — Heather Smith Joins BBR Bass Boat Rentals as Chief Marketing Officer

Heather Smith, a highly respected survivalist and outdoor industry leader, has been named Chief Marketing Officer (CMO) of BBR Bass Boat Rentals, LLC, a leading peer-to-peer boat rental and nationwide fishing guide booking platform. In this role, Smith will oversee the company’s marketing strategy, driving growth and expanding access to water-based adventures across the country.

With a proven track record of brand-building, audience engagement, and outdoor expertise, Smith’s appointment marks a significant step in BBR’s efforts to redefine the boat rental and guided fishing experience.

“This is an exciting time for BBR as we expand our platform to make boating and fishing more accessible,” said Smith. “I look forward to leveraging my industry experience to connect more people with the resources they need to enjoy time on the water.”

A Leader in Outdoor Influence and Competitive Fishing

Smith’s reputation in the outdoor industry is built on resilience, expertise, and leadership. She gained national recognition as a three-time survivalist on Naked and Afraid, successfully completing each challenge and solidifying her status as a top survival expert.

Beyond survival challenges, Smith is an accomplished angler, competing in prestigious offshore tournaments such as:

• Sport Fishing Championship
• Big Rock Blue Marlin Tournament
• White Marlin Open
• Golden Hook Challenge
• Keli Wagner Tournament

She is also a certified life coach and a passionate advocate for women and children in the outdoors. Her work includes providing guided fishing experiences through Sam Rayburn’s Best Guide Service and charity efforts supporting veterans and child trafficking prevention.

Expanding BBR’s Reach Through Digital Innovation

BBR Bass Boat Rentals operates as a digital platform connecting boat owners with renters and fishing guides nationwide. As CMO, Smith will lead marketing strategies focused on brand visibility, user engagement, and partnerships within the outdoor and fishing industries.

With over 25 million monthly social media impressions, Smith’s expertise in digital marketing and content strategy will be key to BBR’s growth.

“Our goal is to make BBR the go-to resource for anglers and boaters of all experience levels,” said Smith. “By strengthening our marketing presence and expanding our digital reach, we can provide greater access to on-the-water experiences for people across the country.”

Her strategy will include influencer collaborations, social media campaigns, and enhanced user engagement tools to create a seamless experience for those looking to rent boats or book guided fishing trips.

About Heather Smith Outdoors

Heather Smith Outdoors is a multi-platform brand dedicated to inspiring and empowering individuals to embrace outdoor adventure. Led by Heather Smith, a survivalist, angler, and media personality, the brand reaches millions through digital content, television, and competitive fishing events.

For more information, visit:
www.officialheathersmithoutdoors.com

About BBR Bass Boat Rentals, LLC

BBR Bass Boat Rentals is a peer-to-peer boat rental and nationwide fishing guide booking platform. The company connects boat owners with renters and provides seamless access to professional fishing guides across the United States.

For more information, visit:
www.bbrbassboatrentals.com

Media Contact

Heather Smith
Founder, Heather Smith Outdoors
Chief Marketing Officer, BBR Bass Boat Rentals
Email: Heathersmithoutdoors@gmail.com
Website: www.heathersmithmedia.com
Facebook: Heather Smith Outdoors
Instagram: @heathersmithoutdoors
YouTube: Heather Smith Outdoors
TikTok: HeatherSmithOutdoors

Contact Info:
Name: Heather Smith
Email: Send Email
Organization: BBR Bass Boat Rentals, LLC
Website: https://www.heathersmithmedia.com/

Release ID: 89152246

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