Shahd Alasaly Announces New Initiatives Empowering Refugee Artisans and Promoting Cross-Cultural Inclusion Through Fashion, Books, and Consulting

Shahd Alasaly, humanitarian entrepreneur and author, unveils a new consultancy firm, Sawt Corp, aimed at creating cross-cultural empathy in workplaces and communities.

United States, March 19, 2025 — Shahd Alasaly, the founder of Blue Meets Blue, an innovative humanitarian fashion brand, is proud to announce the launch of a new consultancy firm, Sawt Corp (arabic for voice), incorporating consulting with social impact. With a focus on promoting cross-cultural communication, this initiative is designed to create lasting change within organizations and individuals alike. Through a range of services-including narrative-building workshops, cross-cultural consulting, podcast interviews, guest speaker events, and publishing support-Sawt Corp creates space for stories that deserve to be heard. 

Since founding Blue Meets Blue in 2015, Alasaly has worked tirelessly to provide refugee artisans, many of whom have faced extreme hardship, with the opportunity to rebuild their lives through their craft. Each collection from Blue Meets Blue is more than just fashion-it is a symbol of resilience, hope, and the power of human potential. The luxury fashion label has gained significant recognition and has been featured in major outlets like Vogue, Harper’s Bazaar, and Marie Claire, but the actual impact lies in the artisans’ stories, each one representing a new beginning and a brighter future.

In her latest announcements, Alasaly is expanding her vision beyond fashion by launching a consultancy firm to transform how people approach trauma, empathy, and inclusion in personal and professional settings.

New Focus on Cross-Cultural Communication in Workplaces

As the global workplace diversifies, Shahd Alasaly is furthering her commitment to making organizations more inclusive and empathetic. With years of experience working closely with refugee communities and a PhD in sociology focusing on trauma, identity, and resilience, Alasaly offers a consulting approach rooted in academic research and real-world application She said, “Bridging divides begins by listening. Whether through consulting or storytelling, our mission is to help people hear one another clearly, and realize they’re on the same path.” Her work in cross-cultural communication is designed to help corporations break down cultural boundaries, enhance collaboration, and create environments where employees feel valued and heard.

“When people from different backgrounds come together, there’s incredible potential, but without intentional guidance, that potential is often blocked by misunderstanding. Our work is about breaking down those barriers so teams can communicate openly and truly see one another.” Alasaly said.

Her personalized consulting programs address surface-level diversity issues and dig deeper into the underlying challenges posed by trauma and cultural misunderstanding. Through tailored workshops, Alasaly helps organizations understand how trauma, communication styles, and cultural backgrounds influence workplace dynamics, ultimately improving employee engagement and productivity.

Empathy and Belonging Through Storytelling

Alasaly’s influence also extends into the realm of education and storytelling. As a published author (A Kids Book about Humanitarianism), she is committed to writing books that open dialogues about empathy, belonging, and cross-cultural understanding. Her upcoming children’s book series introduces young readers to friendship and the importance of making new friends, while her adult books tackle complex subjects such as trauma and relationships.

“I believe that storytelling is one of the most powerful tools we have to teach empathy and understanding,” she explained. “Through my books, I want to offer readers of all ages the opportunity to see the world from different perspectives and learn how to be more compassionate and kind.”

The forthcoming children’s series will focus on the value of empathy and the importance of forging meaningful connections, while her adult works offer guidance into the psychological effects of trauma and the need for healthy relationships.

A Commitment to Change and Empathy

Shahd Alasaly’s work is rooted in her belief that meaningful change starts when we view trauma, diversity, and belonging not as separate issues but as interconnected elements that influence every aspect of our lives. As we face uncertain times, Alasaly’s initiatives are a call to action for all individuals and organizations to rise above hate (especially today), engage in honest conversations, and take steps toward creating a more empathetic and inclusive world.

“I believe that understanding trauma and belonging is essential in all areas of life, whether in the workplace, schools, or our communities,” Alasaly remarked. “By approaching these topics with empathy and open hearts, we can work together to create environments where everyone feels heard and valued.”

Shahd Alasaly’s vision for a more inclusive world merges social research, humanitarian work, and practical action. With her new initiatives, she is inspiring a movement toward greater empathy and social responsibility across sectors.

About Shahd Alasaly

Shahd Alasaly is an accomplished author, entrepreneur, and consultant with a Ph.D. in sociology focused on trauma and resilience. She is the founder of Blue Meets Blue, a humanitarian fashion label that empowers refugee artisans through luxury fashion. In addition to her entrepreneurial work, Alasaly founded Sawt Corp, a consultancy firm specializing in cross-cultural communication, diversity, and trauma-informed workplace training. She is also an author of books promoting empathy, belonging, and understanding for children and adults.

Media Contact
Shahd Alasaly
CEO, Consultant, Author, Educator,
Sawt Corp
Email: shahd@bluemeetsblue.com
Website: www.shahdasaly.com
Instagram: @shahdalsaly

Contact Info:
Name: Shahd Alasaly
Email: Send Email
Organization: Sawt Corp
Website: https://www.shahdasaly.com/

Release ID: 89155622

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