The Grade Dating App Surpasses 15 Million Total Swipes, 100,000 Total Matches

Key Metrics Increase Over 200% in May 2015 compared to January 2015

NEW YORK, NY / ACCESSWIRE / June 23, 2015 / The Grade, an iPhone dating application released by Snap Interactive, Inc. (“SNAP” or the “Company”) (OTCQB: STVI), continues to see growth in its key engagement metrics. The Grade, which fosters a female-friendly experience by encouraging appropriate behavior through the assignment of grades, has seen a 220% increase in swipes and a 311% increase in matches when comparing May 2015 to January 2015.

Cliff Lerner, CEO of SNAP commented, “The vision of The Grade is to bring accountability to online dating in order to create a community of articulate, responsive, and high-quality daters. The continued growth, engagement, and retention data of The Grade shows that singles are embracing this provocative concept and our unique features such as grades make it easy to filter out certain undesirable daters while highlighting articulate and responsive daters.”

Mr. Lerner added, “Proof that our concept is working is best demonstrated by the high retention of our core New York demographic. 80% of New Yorkers return to use the app after their first login, with nearly 40% of New York Users still using The Grade after 30 days. With users craving more data and features around improving their grades, we look forward to rolling out new features in the coming weeks with a game-like experience that will further differentiate The Grade from other dating apps.”

Below are metrics for swipes and matches created on The Grade over 30-day intervals since the app’s launch in November 2014.

The Grade is currently free and available to download here in the App Store on iTunes or by searching “The Grade Dating.” The Grade is in Beta on Android and can be found by searching for “The Grade Dating.” More information about The Grade can be found at: http://www.thegradedating.com.

PR Contact:

Adam Handelsman
adam@specopscomm.com
212-518-7721

IR Contact Information:
IR@snap-interactive.com

About The Grade

The Grade is a female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from “A+” to “F” based on profile quality, responsiveness, and message quality. Users with a grade of “D” or “F” receive a warning and instructions on how to improve their grade, while users who maintain an “F” grade are expelled. Expelled users have the ability to “appeal” the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an “F” grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.

The core concept of The Grade, in bringing accountability to dating, was informed by market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women using mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages.

The Grade is owned by Snap Interactive – http://www.snap-interactive.com.

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms.The Grade is a mobile dating application catering to high quality singles. SNAP’s flagship brand, AYI.com is a multi-platform online dating site with over one million monthly active users. For more information, please visit http://www.snap-interactive.com.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook is a registered trademark of Facebook Inc. Apple and iPhone are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android is a registered trademark of Google Inc. The Grade is a trademark and AYI.com is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This press release contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company’s future growth and the ability to obtain additional financing to implement the Company’s growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, matches, new subscription transactions, swipes or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company’s applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the Securities and Exchange Commission (SEC), including the Company’s most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC’s web site at http://www.sec.gov. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

SOURCE: Snap Interactive, Inc.

ReleaseID: 430036