Greenfield Farms Food Announces Ten Store Expansion Plan for Carmela’s Pizzeria

WEST PALM BEACH, FL / ACCESSWIRE / July 9, 2015 / Greenfield Farms Food, Inc. (Greenfield or the Company) (PINKSHEETS: GRAS) announced today plans to expand its Carmelas Pizzeria company owned units over a 36-month period. Ten additional company owned units are planned within the Dayton, Ohio geographic area, in proximity of its four currently owned restaurants.

This strategy of company owned stores combined with franchising units allows the company to implement a scalable concept, said Ron Heineman, Greenfield President and Chief Executive Officer. The critical mass of these additional units will contribute, in my view, significant economies of scale in terms of savings in overhead, purchasing and general logistics that will impact our bottom line in a positive manner, concluded Mr. Heineman.

The addition of locations concurrent with the development of its previously announced nationwide franchising plans will give further validation to this initiative.

The units planned will all have the identical size, design and menu offerings. They are tailored to be the most efficient and most economical franchisable model. The development of this concept is a result of months of evaluation and research by Carmelas management team supported with over 60 collective years of food/restaurant experience. The planned units will have a 1,500 to 2,000 square feet footprint. Subject to local zoning requirements, each unit will have a drive-thru window with additional menu items consistent with that concept. The inside seating area will be approximately 20-30 tables with alcohol where permitted. The individual units are forecasted to generate $350,000-$400,000 of revenue, a gross margin percentage of 25% and start-up costs of approximately $80,000 to $150,000, based on location.

Currently the company has identified two possible site selections that could result in store openings. The shareholders will be updated on this project as developments occur.

About Greenfield Farms Food, Inc.

Greenfield is a publicly-traded, nominally capitalized company, operating through its wholly-owned subsidiary Carmelas Pizzeria CO, Inc. Carmelas Pizzeria restaurants includes pizza buffets, alcohol service, delivery and carry-out, depending on the location.

About Carmelas Pizzeria

Carmela’s Pizzeria presently has four Dayton, Ohio area locations offering authentic New York style pizza. Carmela’s offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela’s has been noted in the Dayton Daily News as one of “The Best Pizzerias” in Dayton. Visit the Carmela’s website at: http://www.CarmelasOhio.com/.

Safe Harbor for Forward-looking Statements

This news release may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the companys progress, business opportunities and growth prospects, they are based on managements current beliefs and assumptions as to future events. However, since the companys operations and business prospects are always subject to risk and uncertainties, the forward-looking events and circumstances discussed in this news release might not occur, and actual results could differ materially from those described, anticipated or implied. For a more complete discussion of such risks and uncertainties, please refer to the company’s filings with the Securities and Exchange Commission.

Contact Information:

Greenfield Farms Food, Inc.
Henry Fong, CFO
(561) 514-9042

SOURCE: Greenfield Farms Food, Inc.

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