Electronic Retailing Association Unveils ERA D2C Convention Second Keynote Panel – The Legends of Direct Response

Moderated by Collette Liantonio (Concepts TV Productions) with Keynote Panelists Jack Kirby (Havas Edge), Katie Williams (Ideal Living), AJ Khubani (TeleBrands), Frank Cannella (Cannella Response Television) and Richard Stacey (Northern Response)

WASHINGTON DC / ACCESSWIRE / July 16, 2015 / The Electronic Retailing Association (ERA) will salute five of the most prominent luminaries within the direct response television industry with a special keynote panel, The Legends of Direct Response, on Thursday, October 8 at the ERA D2C Convention. Set for October 6-8 at the Wynn Las Vegas Hotel, the ERA D2C Convention is the major annual gathering for the global direct-to-consumer industry, attracting attendees for three days of high-level networking, business-building sessions, and two exhibition floors featuring the most powerful companies in electronic and digital direct response.

Moderated by Collette Liantonio, CEO of Concepts TV Productions, The Legends of Direct Response will feature honorees Jack Kirby of Havas Edge; Katie Williams, Ideal Living;, TeleBrands’ AJ Khubani; Frank Cannella of Cannella Response Television; and Richard Stacey, Northern Response (Int’l.) Ltd.

In addition to celebrating the distinguished participants, this keynote panel will also explore the continuing evolution of the direct response industry, and how these pioneering visionaries have been able to grow and prosper during this era of change and audience fragmentation.

As ERA celebrates its 25th anniversary, the direct response industry continues to evolve despite economic challenges, audience fragmentation, and technological shifts. How have the pioneers of DR been able to grow and prosper throughout the years? The panelists will share their early beginnings, business and career highs and lows, and how innovation has guided their creative pursuits.

“We are proud to announce our panelists for the Legends of Direct Response keynote presentation. Jack Kirby, Katie Williams, A.J. Khubani, Frank Cannella and Richard Stacey have extraordinary careers to share, and unparalleled perspectives on the future of our industry. This keynote panel is a must-attend event for everyone at this year’s D2C Convention,” said Julie Coons, Electronic Retailing Association President and CEO.

About the Electronic Retailing Association: The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. Learn more about ERA at www.Retailing.org.

CONTACT:

SSA Public Relations
Steve Syatt
ssyatt@ssapr.com
(818) 907-0500

SOURCE: Electronic Retailing Association

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