BMW of Cape Cod’s Nicholas Laham Graces Automotive News’ 40 Under 40

HYANNIS, Mass., 07/29/2015 /SubmitPressRelease123/

This year, the Automotive News 40 Under 40 Retail list honored up-and-coming talent who are diligent in their effort to provide and improve transparency at dealerships, and BMW of Cape Cod’s Nicholas Laham is a prominent example. Serving as general manager at just 26, Laham has facilitated and installed a no-haggle pricing philosophy that advanced BMW of Cape Cod to the best-selling BMW dealership in its regional market last year.

Laham began his young career in 2011 by managing a Toyota dealership in Middletown, Rhode Island, that had recently been purchased by his family’s Premier Companies auto group. By implementing the Premier Pure Price philosophy at Premier Toyota of Newport, Laham was able to dramatically increase the dealership’s customer-service scores, earning Toyota President’s Awards in 2011 and 2012. The dedicated general manager worked similar magic after taking the reins at the Premier Companies’ newly acquired BMW store in 2012, driving a steady and marked improvement in BMW of Cape Cod’s sales and customer-service scores.

“By allowing the market to determine a set price for all of our vehicles, we eliminate the most stressful part of the sales experience for our customers, and we’re able to dedicate our time to serving their needs instead of engaging in a lengthy negotiation process,” explained Laham. “Our customers deserve a simple, transparent look at what their ideal vehicle will cost, and that’s what they receive at BMW of Cape Cod and every other Premier Companies dealership.”

The third annual Automotive News 40 Under 40 Retail list was determined after several hundred candidates were nominated by their bosses and colleagues. Editors at the popular auto publication reviewed submitted information about the nominees’ careers and then followed up with references to acquire further details. Creating “astounding” results, the 40 winners stood out by blending the lessons of the past with modern techniques that are advancing the automotive-retail field as a whole.

About BMW of Cape Cod:

Part of the Premier Companies family of dealerships, BMW of Cape Cod combines stress-free, no-haggle pricing with an unwavering focus on customer service that fully complements the Ultimate Driving Machine. From the sporty BMW 3 Series to the luxurious BMW X5, the dealership offers a wide range of new and pre-owned BMW vehicles that are all backed by the Premier Pure Price philosophy. Stop by BMW of Cape Cod at 500 Yarmouth Rd. in Hyannis, Massachusetts, call their sales team at 888-306-0995 or visit them online at www.bmwofcapecod.com. The dealership can also be found on Facebook at www.facebook.com/BMWofCapeCod.

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