Jason Dove of SocialCentiv Says Social Media Can Help Businesses Make An Impact

Dallas, Tx, 09/21/2015 /SubmitPressRelease123/

Social media marketing expert Jason Dove of SociaCentiv a Twitter Marketing Application Developer discussed business Twitter marketing during a recent guest appearance on the TechnologyAdvice Expert Interview Series.

Social media marketing is an important aspect of business marketing today that most engage in, but many have questions about when it comes to the value they are getting from their initiatives. Social media marketing strategies seem to come a dime a dozen in present times; however, not all are highly effective for meeting the needs of businesses uniquely. Recently, Jason Dove of SocialCentiv made a guest appearance on the TechnologyAdvice Expert Interview Series discussing challenges faced by businesses seeking to make more of an impact with their campaigns. According to Dove, intent marketing on platforms like Twitter can help businesses see significantly more traffic than other strategies.

Marketing on Twitter With Intent

There are various types of social media to choose from for interacting with potential business customers; however, most businesses find that an overwhelming majority of their prospects are active on Twitter. Therefore the popular social network is prime for businesses seeking to really make an impact with their social media strategy.

When asked what is a good first step for companies when they begin marketing on Twitter, Dove suggests “The first thing you want to do is determine keywords/phrases that identify purchase intent. So it comes down to which keywords are going to be most relevant to your business.”

The social media marketing expert says that intent based marketing is the cornerstone of how his company’s Twitter marketing tool helps business generate more quality leads. The software combs through thousands of conversations taking place on the social network at any given time and singles out those that are relevant to what a business offers.

Lead Generation and Outsourcing Social Media Marketing

With regard to lead generation techniques employed by some businesses, Dove states “I think people are really just trying to focus on how to monetize social media. How to really leverage that treasure trove of data and actually see true redemption. For so many people, it’s limited at click thru rates and it is not really tracking all the way to point of sale.”

Dove says that outsourcing social media activities when businesses don’t have the time or team force to effectively do it in house is a way they can see more of an impact with their campaigns to the point of sale, especially on Twitter.

According to Dove, to help ensure higher success rates for businesses that enlist SocialCentiv for this type of support the company utilizes the skills of “degreed journalists who can create quality content on behalf of a brand. They’re also very comfortable in using social media. It is a skill-set to be able to create each one of these custom responses in a 140 characters or less, especially when you’re using part of that space by embedding images, or linking to a call to action landing page, or a blog, or an eBook.”

SocialCentiv is currently offering a free 7-day trial for businesses that would like to test drive the software and see what benefits it can offer for their Twitter marketing campaign.

For more information about SocialCentiv or to hear the full TechnologyAdvice Expert Interview Series interview with Jason Dove visit http://socialcentiv.com/.

Media Contact:

Macy English, SocialCentiv

http://socialcentiv.com/how-it-works/#contact

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