A2P SMS Market to Report 4.2% CAGR from 2014 to 2020, Gain Highest Revenues from Asia Pacific: TMR
A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020
Albany, United States – July 20, 2015 /MarketersMedia/ —
The application-to-person (A2P) SMS market is poised for moderate yet steady growth chiefly on account of an expansion in the mobile subscribers base, according to a new study by Transparency Market Research (TMR). The report is titled ‘A2P SMS Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014-2020.’ The study puts the value of the global A2P SMS market at US$53.07 billion in 2013. A CAGR of 4.2% is expected between 2014 and 2020, by which year the A2P SMS market will stand at US$70.32 billion.A2P SMS is widely used for the following applications: Updating end-users about campaigns/offers, news, location-based opportunities, polling contests, promoting brands, and transactional messages. Numerous industries, such as banking, financial services, and insurance (BFSI); retail and marketing; healthcare, media, entertainment, and tourism reply on A2P SMS to reach out to customers for different reasons.
A2P SMS, as the name suggests, is a short text/multimedia message that is sent from an application to a mobile subscriber. While the market for person-to-person (P2P) SMS has been dented with the advent of web messenger services such as Blackberry messenger, WhatsApp and Snapchat, the reliance on A2P SMS has not reduced as drastically. The advantages of A2P SMS stem primarily from the fact that this service helps organizations reach out and communicate directly with millions of subscribers across age, geographies, and handsets at a reasonable cost. This creates an environment that’s conducive to the growth of the A2P SMS market.
Get Sample Report Copy: http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=3474
The report studies the global A2P SMS market revenue from applications such as: Interactive services, customer relationship management (CRM) services, pushed control services, promotional campaigns, and others. The CRM application segment contributed the highest share of revenues to the A2P SMS market. CRM services typically include payment/booking confirmation, one-tome passwords (OTP), appointment reminders, and so on. With more companies-spread across sectors such as BFSI, retail, travel, and e-commerce-sending such communication to their customers, the usage of A2P SMS for CRM will see an uptick.The report also studies the global A2P SMS market based on market revenue, by geography. For this purpose, the market is segmented into: Europe, North America, Asia Pacific, and Rest of the World (RoW). The report finds that as of 2013, the Asia Pacific A2P SMS market was the largest with a revenue share of 42.2%. TMR’s analysts expect that APAC will continue to chart this growth trajectory and widen its lead over the other geographical regions. Within Asia Pacific, the growth of the A2P SMS market is expected to be most prominent in China, India, South Korea, Japan, Singapore and Malaysia.
Browse the full A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020 report at http://www.transparencymarketresearch.com/global-a2p-sms-market.html
Top A2P SMS platform providers and companies offering gateway solutions that have been profiled in the report are: Syniverse Technologies LLC., FortyTwo Telecom AB, AMD Telecom S.A., Ogangi Corporation, mBlox, Inc., Silverstreet BV, Symsoft AB, and Tanla Solutions Ltd.
About Us
Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.
TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.
Contact
Mr. Atil Chaudhari
State Tower,
90 State Street,
Suite 700,
Albany NY – 12207
United States
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-552-3453
Email: sales@transparencymarketresearch.com
Website: http://www.transparencymarketresearch.com
For more information about us, please visit http://www.transparencymarketresearch.com/global-a2p-sms-market.html
Contact Info:
Name: Mr. Atil
Email: sales@transparencymarketresearch.com
Organization: Transparency Market Research
Address: State Tower, 90 State Street,
Phone: 15186181030
Release ID: 87232
Copyright © 1999-2013 SproutNews.com
