ADSUM Announces New Partnership with Electronic Retailing Association

As Part of the New Partnership, Electronic Retailing Association will Offer a 15 Percent Discount to ADSUM Members who Join and 25 Percent Discount to Registration to the 2017 Great Ideas Summit

LOS ANGELES, CA / ACCESSWIRE / January 13, 2017 / Nate Lind, Founder of ADSUM, is pleased to announce a new partnership with the Electronic Retailing Association (ERA). As Lind noted, ERA has agreed to offer a 15 percent discount to ADSUM members when they join the ERA and a 25 percent discount to when registering for the 2017 Great Ideas Summit in Puerto Rico. The 2017 Great Ideas Summit is set to take place February 27 – March 1 in San Juan, Puerto. Register using the discount code “adsum” to receive a 25 percent discount off registration fees.

To learn more about the Electronic Retailing Association and how they serve as the exclusive
trade association representing the global $350-billion direct-to-consumer marketplace, please visit http://retailing.org/.

As a company spokesperson noted, there are a number of benefits to joining the ERA. For example, ADSUM members can expect to make connections that will help to grow their business, and members save thousands of dollars every year on event registration, exhibit spaces, sponsorships, advertising and more.

“Partnering with ERA will allow ADSUM members access to advocacy, marketing thought leadership and a platform for self-regulation through the ESRP (ERA Self-Regulation Program),” Lind said, adding that Chris Reinmuth, President of ERA, and their members have been involved in a great many areas of the ecosystem that ADSUM members operate in.

“From merchant credit card processing to large online direct to consumer marketing brands to now the President of ERA, Reinmuth has a lot of related experience. We’re excited to put together education via webinars and live panels at upcoming events,” says Lind.

Reinmuth said he is also very excited to be in a partnership with ADSUM and working collectively with their leadership.

“The ERA brings over 25 years of experience in advocacy and marketing support to a group that has been taking the Digital Marketing space by storm. I’ve personally been involved with many of the ADSUM companies and conferences and feel there is a mutually rewarding partnership that exists,” Reinmuth said, adding that Lind has accomplished in a very short period of time what most in his space have taken 20 years to develop.

“I believe that sharing our experience in advocacy with the ADSUM community will provide the depth in leadership and conversely what the ADSUM community brings to the table from a digital footprint, will only help develop some of the missing pieces the ERA has been looking for.”

About ADSUM and the ERA:

ADSUM is a conference for online advertisers, merchants, and retailers to cultivate networking and collaboration to enhance the performance marketing industry. The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the global $350-billion direct-to-consumer marketplace. For more information, please visit http://www.adsum.net/ and http://retailing.org/.

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SOURCE: ADSUM

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