Are You Paying Attention to What Your Business’ Target Audience is Tweeting?

Richardson, Tx, 11/12/2015 /SubmitPressRelease123/

The popularity of Twitter makes it a marketing goldmine for businesses today. Some statistics show that the top social network sees an influx of more than 230 million active users per month, with more than one fourth of those being located in the United States. With so much traffic, it would behoove any business to not think that their current customers and future prospects are not actively having conversations on Twitter at practically any given moment of the day.

Why is this important information for businesses to digest? According to social media marketing expert Macy English of SocialCentiv, businesses may be missing prime marketing opportunities by not making sure they remain in the loop about what conversations are being had on Twitter. Says English “most people would be surprised at how many potential customers are expressing their wants, needs, and purchase plans on platforms like Twitter.”

The Twitter marketing expert further asserts that evaluating these conversations can open the door to connections that businesses never imagined could take their success to new heights stating “say someone causally expresses they are about to go out for lunch, a restaurant can engage with that person by suggesting their own place of business as a option for meeting their needs in a way that won’t feel overbearing because of what the potential customer just expressed.” SocialCentiv has developed a Twitter marketing tool that combs through ongoing Twitter conversations in real time to find conversations like this that are related to what the company’s business clients have to offer.

How Social Listening Benefits Businesses

As stated in a previous SocialCentiv blog post, “There are a few different ways that social listening can benefit a business, from building customer engagement and brand awareness to executing direct, targeted advertising. When done correctly, it can successfully integrate social media into one’s marketing strategy with a high return.”

Because users are so expressive on Twitter, use of the social network in business marketing is more effective than traditional tactics that don’t facilitate the same type of direct interaction with prospects.

The SocialCentiv blog post also states “It can be difficult to sift through the chaotic, fast-paced conversations that takes place on Twitter when it comes to finding potential consumers. Certain tools, like SocialCentiv, can cut through that noise and provide you solely with tweets involving conversations relevant to your brand and/or service.”

About SocialCentiv

SocialCentiv is a full service Twitter marketing company that assists companies with finding new customers with the use of their patented software. Since May 2013, the company has received $12 million in funding to enhance the features of its tool to deliver the highest value possible for businesses who rely heavily on social media to bring in new customers.

According to the company, “Using a business’ keywords and geographic location, SocialCentiv combs Twitter in real time looking for relevant Tweets that express an intent to purchase a product or service… SocialCentiv has a 34 percent average “click through rate,” and for some industries – like restaurants, hotels and sports marketing – it has much higher averages.”

Businesses interested in learning more about how to utilize SocialCentiv as a tool for generating leads and increasing engagement in conversations on Twitter can receive a free demo on how the software works. Those seeking to improve the effectiveness of their Twitter marketing efforts can request a demo today by visiting http://socialcentiv.com/demo/.

Media Contact:

Macy English, SocialCentiv

http://socialcentiv.com/how-it-works/#contact

Find SocialCentiv on Twitter, Facebook, LinkedIn, and Google+.

#SocialCentiv

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