ATTENTION SHAREHOLDERS: Critical Due Diligence Report – New Product Fuels Athletes and Share Price

NEW YORK, NY / ACCESSWIRE / September 13, 2015 / High Performance Beverages Company. (OTCBB: TBEV) a manufacturer and distributer of a line of sport performance beverages, has recently announced a new sales launch date of September 18, 2015 for their High Performance Sport Beverage. The Company has been in constant communication from Southeast Bottling concerning the results of the last test needed for compliance of their FDA post-production mandated testing. While Southeast has not received the results from the last test needed, they have been assured by the laboratory that everything will be finalized shortly and Southeast has scheduled the product to be shipped out to High Performances warehouse facility in Arizona on Friday, September 11, 2015. Once the shipment is received in Arizona it will be sent to Amazons fulfillment facility within 24 hours and should be available for retail sale by Friday, September 18th.

TBEV President Mike Holley said “After speaking with Southeast Bottling we are confident that we will have the product out for shipping to our warehouse this Friday. We look forward to having our product in the hands of consumers within the next several days. We appreciate the support received by our shareholders as we continue to work towards making our High Performance Sports Beverage a highly recognizable name in the sports industry.”

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About High Performance Beverage Company:

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

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This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for markets and the demand for products. Forward-looking statements are no guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statements. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management’s own knowledge and assessment of the Company’s industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-K and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The company assumes no duty to update its forward-looking statements

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