Australian Fashion Tech Brand Launches In The United Kingdom

Science and modern technology come together to create stylish period and leak-proof underwear for everybody

London, United Kingdom – May 13, 2018 /PressCable/ —

Australian underwear brand Modibodi has landed in the UK, combining gorgeous and comfortable underwear with incredible technology to offer period, pee and perspiration proof underwear and swimwear for all women, of all shapes and sizes. After selling hundreds of thousands of pairs and becoming hugely popular in Australia and the US, the innovative brand has launched a UK website and distribution centre to ensure that women across the UK can get their hands on a pair or two of these ingenious undies.

Founder and CEO Kristy Chong has spent many years working with top Aussie lingerie designers and developing her special and exclusive patented technologies that make up the way the underwear works, including the patented Modifier Technology and the patent pending Modifier Swim Technology, to bring women all over the globe a range of leak-proof, lightweight and stylish underwear. The UK website will feature a range of 16 different underwear and swimwear pieces, each with different benefits; including the active underwear- ideal for gym bunnies and those that work out and maternity undies – perfect for new mums. With a range of styles including seamfree, high waisted and thongs, there is something for everybody.

According to CEO and Founder, Kristy Chong “Modibodi gives women the freedom to live life in a fearless, sustainable and fashionable way. From periods, to discharge, to light bladder leakage and even mummy breast milk leaks, my aim was to make underwear and swimwear that was fashionable but utilised technology to offer protection and a more sustainable choice.”

The clever and exclusive Modifier Technology featured in the flagship Modibodi period and pee-proof underwear features a three-layer component; the top layer quickly wicks away moisture, fights bacteria and stops odors, a middle layer quickly absorbs fluid and locks it away (up to 20 mls absorbency) and the third bottom layer gives you extra leak-proof protection, ensuring you are at your most secure and confident, with no leaking through to clothes, which means total freedom.

As a fashion tech entrepreneur and social advocate, Kristy was inspired to develop, design and create Modibodi after her second child due to her own experience with pelvic floor issues. Kristy noted that despite modern advancements our underwear has remained the same.

“In a world where technology has improved women’s day to day lives from sleep through to exercise, I felt it was high time that our underwear took on the same route.” said Kristy

The Modibodi collection is a whole new solution to everyday life, from menstrual flow to incontinence, for day-to-day, swimming or when working out, all in a fashionable, sustainable and reusable way, reducing the amount of single-use products that end up in UK landfills. Modibodi products go beyond comfort and style, their mission goes beyond fashion – to empower women, to give women freedom and confidence and to give women choice.

Women often feel ashamed to be on their period and 1 in 3 women in the UK suffer from some form of bladder leakage. Modibodi offers a stain resistant, fast drying and odour free underwear that can be a total replacement for feminine hygiene products such as pads, panty liners and tampons. 100 years ago women got the right to vote- now it’s time to break taboos, open minds and allow technology to help where it really matters and start feeling secure everyday.

The full range can be found at modibodi.co.uk with prices ranging from £15.50 to £25 for underwear collections and the swimwear starting at £31.50.

About Modibodi

Modibodi, modern underwear and swimwear for all body types, launched late 2013. For almost two years Founder and CEO, Kristy Chong, spent her time designing, developing, and testing her patented Modifier Technology leak-proof undies into the Modibodi collection. Modibodi believes that making a positive impact should be as easy as changing the undies we wear and now your swimwear. Together with Modibodi, we are breaking taboos, opening minds, mentioning the “unmentionables” with a reusable, sustainable product line that will benefit all bodies on this planet.

Contact Info:
Name: Liana Lorenzato
Organization: Modibodi
Address: 4 Leathermarket Street, London, England SE1 3HN, United Kingdom

For more information, please visit https://www.modibodi.co.uk

Source: PressCable

Release ID: 344263