Black Friday Threatening Cyber Monday’s Lock on Online Sales Leadership

Despite many U.S. retailers kicking off their Black Friday sales events early, Americans broke fast from the gate and the pace never waned.

Phoenix, United States – November 30, 2016 /PressCable/ —

The five days including Thanksgiving weekend plus Cyber Monday saw online sales jump a whopping 15.2% to $12.7 billion, according to Adobe Digital Insights (ADI), demonstrating consumers’ fast acclimation to the burgeoning online channel. In fact, a National Retail Federation survey revealed that while 40% of Americans reported shopping in physical stores over the weekend, even more – 44% – reported shopping in virtual ones.

Despite many U.S. retailers kicking off their Black Friday sales events early, Americans broke fast from the gate and the pace never waned. Thanksgiving saw online sales approach $2 billion – up 11.5% compared to 2015. The biggest year-over-year jump occurred on Black Friday, when online sales exceeded those of year-ago by 21.6% and topped $3 billion for the first time ever.

In comparison, Cyber Monday sales moved ahead by a more modest 12.6% – just enough to allow the day to once again claim the top spot over the elongated weekend. Whereas Black Friday sales online were $3.34 billion, or 26.3% of the 5-day total, Cyber Monday registered $3.35 billion, or a 26.4% share.

Online Sales (billions) Year-over-Year Chg. Share by Day

Thanksgiving Thursday $1.93 +11.5% 15.1%

Black Friday $3.34 +21.6% 26.3%

Saturday – Sunday $4.09 +14.8% 32.2%

Cyber Monday $3.35 +12.6% 26.4%

5-Day Total $12.71 +15.2% 100.0%

Beyond it being the first-ever $3-billion online-sales day, Black Friday marked another noteworthy milestone. It was also the first day ever on which mobile devices were used in transactions accounting for over one billion dollars in sales. ADI reports that Mobile contributed $1.2 billion on Friday – an increase of 33% from 2015 – and accounted for 36% of that day’s total online sales.

Even though desktop computers were used for only 45% of all virtual shopping “trips,” they accounted for 64% of dollar sales, demonstrating that consumers continue to employ mobile devices largely for browsing, but prefer to complete some transactions on desktop devices.

The information herein was compiled by Butcher Block Co., a leading online seller of kitchen furniture and accessories. The company’s owner, Mark Shook, explained that, “It’s important for any business to stay abreast of industry trends and the gradual shift from brick-and-mortar stores to online shops is the most significant transformation of the past quarter century.” BBC sells branded and private label wood countertops, plus residential and commercial kitchen islands, tables, carts and cutting boards.

For more information, please visit https://butcherblockco.com

Contact Info:
Name: Kathleen Grodsky
Organization: Butcher Block Co.
Address: 10448 N 21st Pl Phoenix, Arizona
Phone: (877) 845-5597

Release ID: 150816