Blog Coverage Synchrony Financial Acquires GPShopper; Set to Expand Retail Customer Offerings

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LONDON, UK / ACCESSWIRE / March 21, 2017 / Active Wall St. blog coverage looks at the headline from Synchrony Financial (NYSE: SYF) as the consumer financial services Company announced on March 20, 2017, that it has acquired GPShopper, an innovative developer of mobile apps which offers a full suite of commerce to retailers and brands, in addition to engagement and analytic tools. The financial terms of the transaction were not disclosed as of now while the transaction is not expected to have a material impact on financial results. Register with us now for your free membership and blog access at:

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One of Synchrony Financial’s competitors within the Credit Services space, American Express Co. (NYSE: AXP), is estimated to report earnings on April 19, 2017. AWS will be initiating a research report on American Express following the release of its next earnings results.

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Breaking down the transaction

Synchrony views multiple growth opportunities through this acquisition where the private-label credit card provider could enhance its merchant’s digital payments and mobile commerce capabilities. The Company partnered earlier with Samsung Pay owing to a strategic investment with LoopPay while collaborating with JCPenney for Apple Pay, and Android Pay.

Currently, retailers bank on GPShopper’s native mobile apps and SDKs to increase customer engagement through multiple touch points, both digitally and in-store. Subsequently, this transaction offers added sale with a wide range of retailers, merchants and service providers. Bringing GPShopper’s mobile development expertise will be an integral part of Synchrony’s efforts to further expand its mobile engagement potential.

The Partnership-turned-Merger

On January 21, 2015, Synchrony announced a strategic investment in GPShopper where the investment enabled the former Company to complement its proprietary mobile offerings. The Company believed that added scale and expanded suite of solutions for retailers could integrate credit more easily into the shopping experience while delivering personalized offers, mobile payment capabilities, loyalty programs, and multiple other key features. This partnership with GPShopper was built on its existing mobile platforms for credit applications and account servicing with easy account management functionality while offering multiple ways to engage with shoppers and deliver enhanced value.

This announcement further cements the partnership while allowing for continued development of new mobile commerce focused technologies. Both Synchrony and GPShopper have collaborated on several well-received mobile offerings while including the Synchrony Plug-in or SyPi. SyPi is basically a native card feature allowing retailers’ credit card holders to easily shop, redeem rewards, and securely manage and make payments to their account.

Synchrony’s Future Prospects

According to Synchrony Financial Annual Holiday Shopping Study Forecasts, released on November 03, 2016, Smartphones are the major part of the purchase experience where 82% of the shoppers report regular comparisons to get the best price. This collaboration would enable Synchrony to bring in competitive prices and products, and the offer to redeem coupons while making a purchase online.

Stamford, Connecticut-based Synchrony completed its IPO in July 2014 and fully separated from GE in 2015 and established itself as an independent firm.

John Niedermeyer, Senior VP of Synchrony Financial, views this agreement as the next step to achieve retail customers following the close of the transaction. Synchrony currently operates through its partners across 350,000 locations across the US and Canada and offers customers multiple credit products to finance the purchase of goods and services. This agreement is set to generate greater value for the Company and in the long-run, deliver a stable retail customer following for the firm’s future prospects.

Stock Performance

At the close of trading session on Monday, March 20, 2017, Synchrony Financial’s share price finished yesterday’s trading session at $34.20, falling 2.62%. A total volume of 9.39 million shares exchanged hands, which was higher than the 3 months average volume of 5.19 million shares. The stock has advanced 28.14% and 21.73% in the last six months and past twelve months, respectively. The stock is trading at a PE ratio of 12.63 and has a dividend yield of 1.52%. Moreover, the net market capital for the Company stands at $27.73 billion as per Monday’s closing price.

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