BYStudio Shares 5 Essential Small Business Branding Tips With Project Echo Entreprenuers
BYStudio, a Los Angeles branding agency, participated on the judging panel for Project Echo’s 11th annual business plan competition where they shared their top 5 essential small business branding tips to help businesses achieve top-of-mind awareness.
Los Angeles, USA – April 28, 2015 /MarketersMedia/ —
Barbara Yeh, brand strategist at BYStudio branding agency in Los Angeles, recently participated as a judge at Project Echo’s 11th annual business plan competition where she offered small business branding tips to participating entrepreneurs. Project ECHO is a unique competition where judges evaluate the entrepreneur’s business plans and the persuasiveness of each pitch presentation.
Barbara offered her top 5 essential branding tips for small business entrepreneurs.
Write a compelling mission and vision statement. A vision statement reflects a company’s hopes and dreams for the future. A mission statement is more practical and describes just what a company does and why it does it. Think about the value the company provides customers and then write a clear and concise vision and mission statement.
Differentiate from the competition. Strong and enduring brands are distinct from their competitors. A brand should be daring and stand for something, and above all else, it should not try to be all things for all people. Remember that it is very powerful for a brand to be seen as the experts in the industry. Being an expert will help companies stand out.
Employees must live the brand image. Sometimes businesses don’t live up to the expectations of their company branding. Yet, one of the primary drivers of brand loyalty has found to be a consistent brand experience. When businesses do what they say they are going to do then the business is truly living the brand image. Positive experiences with a company’s brand lead to good feelings which can then lead to word of mouth exposure.
Hire a professional logo designer. A professional logo that can be easily recognizable in small formats such as social media profile profiles will help fans identify with the business more easily. A high quality logo design is a critical step in building a strong brand design that will connect with loyal customers.
Develop a professional website. A professionally designed website with an integrated brand design will help elevate the business from the competition. The website also needs to be mobile responsive. In fact, Google has rolled out an algorithmic update that now uses mobile-friendliness as a ranking signal. That means that if a business website is not mobile phone friendly, the search engine ranking will be lower than a business website that is mobile-friendly.
Brand design is critical to a company’s long term success yet many people think that branding is just a logo and tagline. In fact, successful branding is really about identifying with the needs of a target market and ensuring that they relate to the values of the business more than a competitor’s. As the often recited quote says, “the customer is always right.”
About BYStudio : BYStudio is a professional branding agency in Los Angeles, California. As a branding company BYStudio specializes in custom brand design for businesses that want to make an outstanding visual impact and connect with their target demographic. Our professional branding services include comprehensive competitive research, target audience and demographic research as well as logo design, web design and marketing services to help businesses achieve top-of-mind brand awareness in their target market.
For more information about us, please visit http://www.bystudio.com
Contact Info:
Name: Stephen Webster
Email: bystudio@gmail.com
Organization: BYStudio
Address: 11700 National Boulevard Suite L-121, Los Angeles, CA, USA, 90064
Phone: (310) 889-4791
Release ID: 80038
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