CELSIUS(R) Launches Line Extension for Natural Channel

Natural Line Extension to Debut at the Natural Products Expo West Show (March 9-11), Anaheim, California

BOCA RATON, FL / ACCESSWIRE / February 28, 2017 / Celsius Holdings, Inc. (OTCQX: CELH), the makers of CELSIUS®, a leading fitness drink, today announced their first line extension, broadening its reach into the natural channel. The new line has six refreshing flavors: 3 sparkling – grapefruit, cucumber lime, orange pomegranate – and 3 non-carbonated – pineapple coconut, watermelon berry, and strawberries & cream. CELSIUS® expects its new natural line will hit store shelves by April at Sprouts Farmers Market, and will also be available through KeHE Distributors LLC, one of the premium natural channel wholesalers throughout the US. The CELSIUS natural line extension will be showcased at booth H1007 in the Hilton during the Natural Products Expo West (March 9th-11th).

The natural line extension boasts a clean ingredient panel featuring 100% natural caffeine from green-coffee-bean extract, and an all-natural sweetener. CELSIUS®’ proven, proprietary formula, delivers the unique benefits of accelerating metabolism and burning body fat while providing a boost of healthy energy. CELSIUS®’ natural line extension contains no artificial ingredients and no preservatives. Additionally, this line of Ready-To-Drink products are non-GMO, kosher and vegan certified, soy, gluten, and sugar free.

CELSIUS®’ original product line is ranked #1 for fastest percentage growth in the natural channel, growing at more than double the rate of the leading brand, in the “energy and other functional beverages” segment, (SPINS 52wks ending 1.22.17). “The natural line extension coincides perfectly with the lifestyle we are promoting to consumers who strive to ‘Live Fit,'” shares EVP of Sales and Marketing, Vanessa Walker. “CELSIUS® has been an essential go-to for active lifestyle enthusiasts, gaining tremendous momentum with its differentiated, proven, functional benefits. We are excited to scale the reach, inviting even more consumers onboard as we pioneer a new fitness category.”

The current success of CELSIUS®’ existing product line in the natural channel demonstrates the intense consumer demand for CELSIUS® among those who are dedicated to a healthy lifestyle. The new line creates additional opportunities for growth, filling an existing gap in the marketplace for consumers desiring a delicious natural fitness drink that can support their active lifestyle while delivering proven functional benefits.

CELSIUS® is well positioned to meet the needs of the discerning and savvy natural consumer who understand the qualitative differences within the category and are now demanding proven results from their functional beverages.

For additional information, please visit www.CELSIUS.com and for all press inquiries and product samples, please contact John Filizzola at john@co-opagency.com.

Investor Relations Contact:

Hayden IR
Cameron Donahue, Partner
(651) 653-1854
cameron@haydenir.com

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCQX: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS®. Celsius Holdings, Inc., has a corporate mission to become the global leader of a branded portfolio which is proprietary, clinically proven or patented in its category, and offers significant health benefits.

CELSIUS®’ original line comes in seven delicious sparkling and non-carbonated flavors, and in powder stick packets which can be mixed with water. CELSIUS® has no preservatives, no aspartame, no high fructose corn syrup, is non-gmo, with no artificial flavors or colors, and is very low in sodium. The CELSIUS® line of products is kosher and vegan certified, soy, gluten, and sugar free. CELSIUS®’ new natural line, is also available in six refreshing flavors: 3 sparkling – grapefruit, cucumber lime, orange pomegranate and 3 non-carbonated – pineapple coconut, watermelon berry and strawberries & cream.

The first university study of the science underlying CELSIUS® products was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validate the unique benefits CELSIUS® provides to the consumer.

SOURCE: Celsius Holdings, Inc.

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