Dan Danielson to Receive ERA Lifetime Achievement Award at 2016 ERA D2C Convention

Co-Chairman of Mercury Media To Be Honored For His Distinguished Career In Direct Response Marketing And Outstanding Commitment To The D2C Industry

WASHINGTON, DC / ACCESSWIRE / August 15, 2016 / The Electronic Retailing Association (ERA) announced that Dan Danielson, Co-Chairman of Mercury Media, is the recipient of the 2016 ERA Lifetime Achievement Award. Danielson will receive the prestigious honor during the Moxie Awards Gala, the signature event of the Electronic Retailing Association’s annual ERA D2C Convention.

Scheduled for September 13-15 at the Wynn Hotel in Las Vegas, the ERA D2C Convention is the major annual gathering for the global direct-to-consumer marketing industry, delivering three days of high-level networking, business-building sessions, and two exhibition floors featuring leading companies specializing in traditional direct response and digital marketing. The ERA Moxie Awards Gala will take place the evening of Thursday, September 15.

The ERA Lifetime Achievement Award is awarded to a deserving member whose career achievements have had a profound impact on the industry. Danielson joins a list of Lifetime Achievement Award honorees that includes industry luminaries AJ Khubani, Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey, and Ron Popeil.

“Dan Danielson is among the most respected executives in our industry, whose business acumen has played a critical role in the success of clients throughout the unparalleled 26-year history of Mercury Media, and his generosity has touched the lives of numerous individuals in need. He is a consummate marketer and has helped shape our industry, while building his company and the businesses of his high-profile clients. We are extremely proud to name Dan Danielson as the 2016 recipient of the ERA Lifetime Achievement Award,” said Chris Reinmuth, President and Chief Executive Officer of the Electronic Retailing Association.

Co-chairman of Mercury Media in Los Angeles, Dan Danielson is a 30-year media-buying veteran. He got his start in the infomercial industry in 1986, while working at SyberVision Systems Inc. The company helped pioneer the use of long-form advertising to sell products. During his tenure at SyberVision, Danielson helped launch a string of successful direct response television campaigns and strategies. In 1990, Danielson partnered with John Cabrinha to form Direct Ventures Marketing, an infomercial-buying firm. The “media hot shop” caught the attention of Marilyn Carr, then owner of Mercury Media, a mid-sized media buying agency. The two companies merged in 1991 under the Mercury Media banner. Since that time, Danielson has served as co-CEO – and presently as co-chairman – along with Cabrinha.

Mercury Media billed $15 million in media in 1991 and has grown exponentially since that time. With offices in Los Angeles, Boston, New York City, Princeton, N.J., and Philadelphia, Mercury Media will bill more than $300 million in media in 2016.

Danielson has received many honors over his career, among them being named one of the 25 most influential people in the industry by Response magazine. He has served on the Board of Directors of the Electronic Retailing Association (ERA) as treasurer and chairman of the board. Danielson received his degree from Brigham Young University. Originally from Northern California, he has called Southern California home for more than 20 years, happily residing in Santa Monica. He has been married for 29 years and has four wonderful children.

For more information about the Moxie Awards Gala or to purchase tickets, please visit http://www.retailing.org/moxies/.

About the ERA Moxie Awards: The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie’s famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit http://www.retailing.org/moxies/.

About the Electronic Retailing Association: The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at Retailing.org.

CONTACT:

SSA Public Relations
Steve Syatt
ssyatt@ssapr.com
(818) 907-0500

SOURCE: The Electronic Retailing Association

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