Daniel Yomtobian Highlights Brand-Building Opportunities Created by Pandemic Disruptions

In the United States alone, 62% of consumers now shop online more than they did pre-COVID, and the figure on a global scale is 49%. Another major development is the massive increase in home media consumption, with preference given to TV and streaming services.

Los Angeles, California, United States, March 6, 2025 — The pandemic of 2020 sent the world into a tailspin thus economies were thrown into disarray. Furthermore, daily routines and supply chains were also disrupted. Companies were never faced with such a business environment nor did they have a playbook for this kind of situations. This meant that they initially aimed to survive and prepared for the upcoming recession. Yet, throughout history disruptive events as well as economical downturns also created opportunities for brands to attract new customers, raise their profiles, and foster loyalty, according to seasoned entrepreneur and prominent digital media professional Daniel Yomtobian. He further explains, “Although the business landscape remains highly challenging and uncertain, shifting consumer behaviors present a unique opportunity for brands to emerge stronger in the post-pandemic world. While many companies have scaled back their advertising budgets, they can still achieve success by refining their strategies to connect with target audiences through the right messaging and channels.”

While stay-at-home orders and social distancing measures have been relaxed, it is widely expected that they will have a long-term impact on shopping habits and leisure activities. One of the most notable outcomes of the pandemic has been its impact on online shopping: according to a recent IBM report, the public health crisis has accelerated the shift to e-commerce by about five years. In the United States alone, 62% of consumers now shop online more than they did pre-COVID, and the figure on a global scale is 49%. Another major development is the massive increase in home media consumption, with preference given to TV and streaming services. Daniel Yomtobian comments, “Even before the pandemic, online advertising was steadily growing its share of total ad spend, but it is now clear that digital should be a priority for brands in this new world. However, they still need to ensure that their ads appear on trusted platforms, carry a relevant message, encourage responsible behavior, and promote empathy.”

With careful planning and strategic adjustment, it is possible to capitalize on the current environment to raise brand awareness, according to Daniel Yomtobian. Companies now have massive audiences they can reach across various channels as people continue to social-distance and remote working becomes widespread. To capture this opportunity, brands need to prioritize messages that emphasize safety and convenience, which are the primary concerns of consumers at present. It is also an extremely opportune time to utilize advertising technology that facilitates interaction with ads and makes it easier for audiences to engage with brands. Companies that address today’s issues tactfully and with empathy, reach out through the right channels, offer convenience, and provide relevant solutions will earn the trust of consumers and reap long-term benefits from their current efforts. 

Daniel Yomtobian is a pioneering figure in the online media space and has received multiple awards for his work in digital advertising. He is the founder of several successful businesses, among them Advertise.com, which has grown to become the world’s largest privately held keyword pay-per-click (PPC) network. Highlighting his professional expertise and commitment to customer satisfaction, Daniel Yomtobian was recognized as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” 

Daniel Yomtobian Advertise.com CEO – Dedicated to Helping Advertisers and Publishers: http://www.DanielYomtobianAdvertiseCEO.com 

Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html

Daniel Yomtobian – Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html

Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=n3BlOHVAhUk

Release ID: 89154707

If there are any errors, inconsistencies, or queries arising from the content contained within this press release that require attention or if you need assistance with a press release takedown, we kindly request that you inform us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our reliable team will be available to promptly respond within 8 hours, taking proactive measures to rectify any identified issues or providing guidance on the removal process. Ensuring accurate and dependable information is our top priority.