Daniel Yomtobian on Why Online Marketers Need Specific Key Metrics

once a clear objective is established, deciding which metrics to focus on becomes Ouch simpler

Los Angeles, CA – August 5, 2019 /MarketersMedia/ —

Online marketers regardless of industry, can now check on any metric by simply pressing a button. This is possible thanks to the shift towards the digital era. However, this can sometimes be a difficult task because there are too many Key Performance Indicators (KPIs) that make it hard to concentrate on the correct one for the campaign they work on. Daniel Yomtobian, CEO of advertise.com, explains what sets apart the most important KPIs, their purpose, and what is the best way to use them to improve traffic and the return of investment.

Daniel Yomtobian asserts, “The first thing any advertiser must do is determine the basic overarching goal of the campaign, which is usually either to raise brand awareness or convert potential consumers”. He explains that once a clear objective is established, deciding which metrics to focus on becomes much simpler, as does tracking the effectiveness of all marketing efforts. If the goal is to raise awareness, then impressions are very important, and performance indicators including raw clicks, page views, and time on site should be monitored closely. If it is to sell a specific product, service, or to encourage download of premium content, Yomtobian emphasizes that cost per acquisition is by far the most important metric to track.

Regularly checking this data provides insight into the effectiveness of digital ads, allowing for marketers to refine their tactics by closely examining which strategies are working and giving them the ability to understand why. This in turn allows for the optimization of the decisive metric in any campaign, Return on Investment (ROI). A positive ROI means a potent, effective marketing strategy and a satisfied client, while a negative ROI indicates a serious and immediate need for adjustment. Yomtobian explained that to calculate the projected return on investment for a campaign, compare the cost per acquisition to the average lifetime customer value. For example, if it costs $100 to successfully attract a new consumer, and on average each spends $200 on the product, that would indicate a 100% projected return on investment, a very healthy profit. While there are a lot of choices of what to track as an online advertiser, the fundamental key is to fixate on the desired goal, and to focus on metrics that attribute to its success.

Daniel Yomtobian is a recognized expert in digital marketing and the founder of several media and advertisement companies, including Advertise.com, the Internet’s leading provider of cost per click searches. Yomtobian founded the business over fifteen years ago with the mission to provide advertisers with quality traffic that converts and publishers with competitive listings that yield high revenues. Today, C-Suite Quarterly, Ernst & Young, and the SFV Business Journal have recognized Yomtobian’s achievements as an innovative entrepreneur and leader in the online world.

Daniel Yomtobian – Ernst Entrepreneur of Online Advertising: http://www.DanielYomtobianInfo.com

Daniel Yomtobian – CEO & Founder @ Advertise.com – crunchbase: https://www.crunchbase.com/person/daniel-yomtobian

Daniel Yomtobian – Facebook: https://www.facebook.com/Daniel-Yomtobian-174812072662757/

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