Dixie Brands,Inc., Heliospectra AB & AmericanCannabis Engage in Three Party Cannabis Cultivation Alliance

DENVER, CO and GÖTEBORG, SWEDEN / ACCESSWIRE / June 30, 2015 / Dixie Brands,Inc. (Dixie) the
most trusted source for innovative, safe, effective and delicious
cannabis products has tapped American Cannabis Company, Inc. (OTCQB: AMMJ),
a full-service cannabis industry consultant and provider of proprietary
and preferred products, for management of their new cultivation
facility which will feature energy efficient lighting technology from Heliospectra AB (OTCQB: HLSPY, FIRSTNORTH: HELIO), a world leader in intelligent lighting technologies for plant research and greenhouse cultivation.

The three companies have formed an innovative alliance, designed to
support Dixie’s commitment to technology adoption and the environment by
leveraging Heliospectra’s industry
disrupting LED grow lights, which are fast becoming an integral part of
American Cannabis’s full service, cannabis cultivation consultation
offering. The agreement, including installation of the Heliospectra
LX601C indoor lamp is effective immediately with installation of the
lights coincident to the build-out of Dixie Colorado’s new grow
facility.

“Dixie is amongst the smartest of operators in the cannabis industry,
and they understand the importance of running an energy efficient
operation,” said Staffan Hillberg, CEO Heliospectra AB. “Heliospectra’s
lamps, installed in the cultivation facility of their Colorado
affiliate,will provide significant savings – resulting in a direct
impact on their bottom line, as well as, in the quality of plant
material they can grow for their industry leading infused products.”

“There is nothing that pleases me more than to find support and
guidance from the best and brightest in the industry,” said Tripp Keber,
CEO of Dixie Brands, Inc. “We know how to leverage technology to
develop innovative delivery systems for our infused products, but we are
more than happy to outsource our expertise when it comes to cultivation
and lighting. Our intent is to prove their technology with our
Colorado affiliate, Left Bank, LLC
with the goal of finding success that we can roll out to affiliates
around the country. We are proud to be on the cutting edge of lighting
innovation with Heliospectra and our partners at ACC, and I have no doubt that our future is bright with great partners like them by our side.”

With American Cannabis responsible for Dixie’s cultivation, Heliospectra
providing cutting edge lighting technology and Dixie’s operational
foresight and leadership, this partnership will result in lower
operating expenses, through greater cultivation efficiency for Dixie. In addition, Dixie’s customers can feel good knowing that their choice
in infused products is backed by a pro-active, environmentally conscious
company. This new relationship will also provide American Cannabis
with real time access to data flow and Case Studies – further promoting
their smart approach to cultivation and assisting their clients with
knowledge coming from a commercial, alternative lighting installation. Heliospectra,
in turn, will further prove the superiority of their lighting
technology to an active customer base via a Dixie case study designed to
promote lighting science with a goal of replacing inefficient, energy
wasting high intensity discharge (HID) lighting.

“This partnership exemplifies a pro-active approach to technology
implementation at Dixie, smart cultivation methodology via American
Cannabis and further proof that Heliospectra’s LED grow light technology is a superior alternative to HID/HPS lighting,” added Chris Walker, GM USA Heliospectra
AB. “DIXIE will utilize our intelligent software to develop proprietary
cannabis strain light recipes for their infused product line.”

“AmericanCannabis is excited to enter into this strategic relationshipwith
two industry leaders in their respective spaces,” stated American
Cannabis Company CEO Corey Hollister. “We researched and tested numerous
LED lights and have been extremely impressed with the Heliospectra
technology. Being able to deploy this technology to advance the
operations of a leading company like Dixie Brands, Inc. furthers our
goal of achieving reduced cost and optimizing overall operations for our
clients and partners.”

ABOUT DIXIE BRANDS, INC.

Located in Denver, Colorado, Dixie Brands, Inc., (Dixie) through its
affiliates across the country, has been formulating and producing
award-winning THC-infused products since 2009. What began as a single
flagship product, the Dixie Elixir (a THC-infused soda), has now
expanded to over 30 different products across over 100 SKUs, representing the industry’s finest edibles, tinctures, topicals
and connoisseur grade extractions. To find out more about Dixie’s
innovative products, or about how Dixie is building the future of
cannabis, please visit us at http://www.dixieelixirs.com. Remember – you must be 21 to visit our site, as cannabis products are not for those under the age of 21!

ABOUT HELIOSPECTRA AB

Heliospectra AB (publ – listed on NASDAQOMX First North HELIOISINSE0005933082 as well as North American ADROTCQB: HLSPYCusip: 423281104) (www.heliospectra.com) specializes in intelligent lighting technology for plant research and greenhouse cultivation. Heliospectra
products are based on in-depth knowledge in plant physiology and
photosynthesis along with a unique way to utilize modern LED technology.
After six years of development in Sweden, the company has now begun to
expand into the international market. The company has raised more than
$15 million in venture capital and has received more than $2.6 million
through academic scholarships and grants. It has also received numerous
awards for its forward thinking technology. Principal owners: Weland Steel www.welandstal.se, Swedish Industrial Fund www.industrifonden.se, Midroc www.midroc.se, Wood & HillInvestment www.whab.se

ABOUT AMERICAN CANNABIS COMPANY Inc.

American Cannabis Company Inc. (“ACC”)
owns and operates two vertically integrated businesses; American
Cannabis Consulting and The Trade Winds. Combined; the divisions deliver
end-to-end solutions for customers and clients within the regulated
cannabis industry. Through the divisions ACC
provides industry specific consulting advisory services and operational
products; we utilize a Group Purchasing Organizational (GPO) strategy
to achieve advantageous price points adding value for our clients.
American Cannabis Company Inc. boasts a team of seasoned professionals
from diverse industries such as healthcare, agriculture, regulated cannabis, construction and engineering.

Contact

Investor Relations:

Michael Swartz
Analyst
Viridian Capital & Research, LLC
212-333-0257
mswartz@viridiancr.com

Staffan Hillberg, CEO
Heliospectra AB
+46-708-36 59 44
staffan.hillberg@heliospectra.com

SOURCE: Heliospectra AB

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