EDDM Reports on the Benefits of Direct Mail for Companies of All Sizes

Customer response rates increase significantly and prospect response rates skyrocket when direct mail is used, EDDM.US announces

Houston, Texas – July 31, 2018 /MarketersMedia/ —

Direct mail remains a viable option for businesses today, yet many companies have opted to drop this marketing technique from their budget. Doing so tends to be a mistake, as direct mail has numerous advantages over other marketing methods. When combined with a digital campaign, for example, companies find they receive 39 percent more exposure and ten percent more brand recall. EDDM USPS Postcards are a great way to reach a broad audience and ensure an entire neighborhood is canvassed, reaching those individuals other companies may be missing.

Companies do not need to provide EDDM USPS with a mailing list, as postcards are sent to all houses along the selected postal route. Local businesses obtain most of their business from customers who live within five miles. This type of direct mail campaign reaches these individuals quickly and easily and companies making use of this technique find they grow their business thanks to these efforts.

“Consumers engage more with direct mail. They state it is 21 percent easier to understand a piece of direct mail. They go on to say direct mail motivates them more than digital ads, and research shows this type of marketing holds a person’s interest significantly longer. Brand recall improves with the help of direct mail, and the emotional impact on the viewer is greater,” Carlos deSantos, spokesperson for EDDM.US, explains.

Between 2008 and 2016 the volume of overall mail declined significantly. The United States Postal Service reports they delivered 50 billion fewer pieces in 2016 than they did eight years prior. However, the number of mailboxes in the country has not declined. This provides a company with an opportunity to attract the attention of a consumer who may have otherwise overlooked their products and services.

DMA reports the customer response rate to direct mail increased 43 percent year-over-year for 2016, and prospect response rates went up 190 percent. Companies need to look at all advertising methods to determine if any they are currently using can match these figures. If not, it is time to take a second look at direct mail and every business should consider making use of this medium.

“Companies need to make the most of every penny in their advertising budget, and direct mail is a great way to maximize a company’s return on investment. Thanks to the low cost of postcard mailings, companies will find they can increase their direct mailings and engage more with the desired customer base. Contact us today to learn about how we can be of help to you,” deSantos states.

About EDDM.US:

EDDM offers every day direct mail solutions for businesses of every size. No permit or mailing list is needed for these mailings, and it is a great option for local businesses. There are no hidden fees or costs, and the entire campaign is simple and effective. Brand awareness increases with the help of direct mailings, and the options are flexible, allowing every company to find the options that best meet their needs.

Contact Info:
Name: Carlos deSantos
Email: carlos@eddm.us
Organization: EDDM.US
Address: Houston, Texas, 77004
Phone: 713 882 4628

Source URL: https://marketersmedia.com/eddm-reports-on-the-benefits-of-direct-mail-for-companies-of-all-sizes/387373

For more information, please visit http://www.eddm.us

Source: MarketersMedia

Release ID: 387373